Why Google was advertising during the Super Bowl
February 11th, 2010
Did you watch the Super Bowl?
I did, but not only for the football.
More money is spent on advertising on the day of the Super Bowl than any other day.
So as a direct response marketer, I always find it interesting to see what people are throwing tons of dollars at – and whether they’re doing a good job with their ads.
One ad really surprised me. Did you see this one?
Google was advertising their search engine!
This really blew me away.
They had a video where they searched all sorts of search terms…telling the story of a person who travels abroad, falls in love with a French girl, creates a long distance relationship, and eventually marries her and has a baby! It’s crazy.
Here it is:
But the really crazy thing was how they told the story through nothing but Google searches.
That’s when it hit me for the 17 millionth time.
Google is the fulcrum point of our internet experience. This may or may not be true a few years from now, but right now Google IS the starting place on the Internet, for almost everyone.
Which brings up a good point.
People search. It’s how they find things.
70% of searches now include a city, and 30% of those searches are taking place on a mobile device.
What does this mean?
This means that if you’re spending money on a phone book, you’re wasting your money.
It means that if you’re not showing up in local searches, you’re losing sales.
And it means that if you’re not keeping up with your ranking on Google, you’re falling behind.
So make sure that you’re taking steps to put yourself in the traffic flow, so that you can keep business coming in the door and keep cashing those checks.
Search it up!
-Wally
P.S. – Lately there’s been a lot of interest in the Search Engine Quick Start Package, which gets you to the top of Google in record time. If you aren’t happy with where you’re ranked, take a look at it here.
Tags: Business, Super Bowl, Wally
It all sounds good but how is everything related together?
First, thank you for the astute post. I like your blog and find it fantastically instructive. I like your talent of stating (by blogging) small things that other blogger never take time to say. I found it by doing a search on Bing as a consequence I certainly will come back here when I have more time.Thanks
Shouldn’t the search term progression be more like:
Paris, France prostitute
“How do I spot a post-op transsexual”
burning sensation when urinating
France law suit
cheap antibiotics
can antibiotics cure viral infections
dating with herpes
.
.
.
…Paris, France prostitute
Handsome, for you, yes, this would probably be the progression.
Thanks for the posts everyone. Handsome, stay out of trouble.
I’ll be telling you more about how everything works together soon.
-Wally