If you’re like me, or the millions of others who will be
watching the Super Bowl, oh, sorry, I meant “the Big Game” -
don’t want to pay a bunch of money to the NFL – you’re probably
at least a little bit excited about the commercials.

I hate to admit it, but a lot of times I’m watching as much for
the commercials as I am for the football.

One thing that I like to watch for interesting and unique
website addresses.

Last year, there were two or three commercials that left off in
the middle of the story, and proceeded to give you a web address
to visit to see the “rest of the story”.

I asked myself, why are they doing this?

Here’s the answer:  Measureability.  Ad agencies now are
realizing that you can’t track a return on investment very well
with a giant blast of advertising and some piddly Neilsen
ratings.  But you can track visits to a website really REALLY
well.

So what do they do?  They generate traffic with the Super Bowl,
um, Big Game advertisement, and then send you to the site to see
if it actually worked.

The beauty of being able to measure for results is that the
process is the same no matter if you have 100, 1000, or 1 million
visitors.  On the internet, the little guy is the big guy!

Stay tuned for more on this in the near future, as we launch an
outstanding product to help you use precise measurement of your
visitor traffic to cut through the BS like a surgeon – and get
REAL RESULTS out of your websites.

Oh, and enjoy the “BIG GAME” this Sunday.

Happy computing,

-Jason “Wally” Waldron

P.S. – Get ready for a BIG announcement coming in the next couple
weeks, about how to take your website to the next level.  Until
then, shoot me some thoughts.