I just finished reading a fascinating article about a few old
guys – some over 100 years old, who have been investing on Wall
Street since 1928. They’re still investing today.
The article was full of wisdom, and I wanted to share some of it
with you.
The first thing that struck me was that these guys are really
focused. You go to their office, and there is no CNBC blaring.
No distraction from the task at hand. The next thing, is that
they don’t spend too much time on the computer. Again, no
distractions.
Across the board, these old guys were set on staying focused on
what they wanted to achieve. No distractions from the outside
world, the media, and slick salespeople.
You might know how the game is played today. A team of
management guys – really salespeople for a company’s stock -
walks into a room and gives a great presentation. Then the
mutual fund guys pick up the stock, and everyone goes and eats
lobster. On our dime.
That’s not really how these old guys work. After all, they’re
wise. They’ve stuck around this long, so they know a thing or
two that us younger folks might not. They don’t meet with any
management of a company, at least not at first.
They sit in their offices, and they take a long, hard look at
the only thing that matters – the numbers.
Business is really remarkably simple, and that’s why I love it.
Are you making more money than you’re spending? Great, you’re a
success in business.
Now if you’re a website owner, there are some numbers that you
need to be focused on. The first one, is how many visitors
you’re getting. It’s really a numbers game, and the more
visitors you have, the more chances for a sale. So you need to
know that number.
The next one is how long people are staying. If everyone is
leaving after 7 seconds, you’re going to want to improve some
things to get that number fixed. So you need to know that
number.
Another number you’ll want to know is where your website traffic
is coming from. How much comes from the search engines, how
much comes from referrals, how much comes direct to you? You
need to know your numbers.
Really, your business is your numbers. These old guys who were
investing in the 1920s, and are still investing today, they get
it. If your numbers aren’t right, the business isn’t right.
The good news is that there’s a very simple and powerful way to
know these numbers. Over the past year I’ve refined and tweaked
a system to ensure that you get the most out of your website,
and can break your numbers down into a powerful report that
takes less than 10 minutes a month to digest.
It saves you time and gives you control. It’s called the Visual
Statistics Package, and you can get it here.
The Visual Statistics Package works with any website, and within
a month you’re getting everything that you can need to measure,
apply, and improve your numbers.
Once you improve your website numbers, you’ll improve the only
number that matters in business – the number of dollars in your
wallet.
Make sure you sign up and take charge of your numbers today. A
year from now you’ll look back on it as one of the best
investments you’ve ever made.
Reach for the top,
-Wally
P.S. – When you’re trying to stretch the dollar, measurement of
your marketing is the most valuable thing you can have. Give me
a call for a free consultation on how to do just that:
http://www.wallythewebguy.com/contact.htm
P.P.S. – One more quote from an old time investor: “There are
always opportunities and ways of making money, even on the worst
days. You just have to have patience.”
Be patient, but be persistent too. Click here to Get to know your numbers and
you’ll be both.
