The one and only in the whole entire world
October 15th, 2009
A couple of weeks ago I visited some friends in Portland, Oregon for the first time. It was a blast. We visited the Pacific coast, ate a bunch of seafood, and got to check out the city too.
One of the things we did on our trip was visit the world famous Powell’s book store.
This place is amazing. We’re talking an entire city block that
is dedicated to books. 3 or 4 stories high, and full of
books, books, books. It was awesome.
My friends and I walked around all sorts of color coded sections, looking for business books, science books, romance books (not for me), and whatever else we could find. It was a blast, because as we walked and looked for certain types of books, we’d talk about what we’d read recently, and what was good, bad, and ugly in the book world.
The best part about Powell’s though is that there is literally nobody in the world that can compete with them. They provide a unique experience that nobody else can duplicate, and for that, they’re remembered, talked about, and continue to thrive.
You and your business are the same way. There is literally nobody in the entire world who is just like you, and who can provide the services in the unique and caring way that you do.
That’s the good news.
The possible good news is that people are going to talk about you and your business, whether you like it or not. And the way they talk about it will determine whether they’re sending a referral your way, or sending somebody to your competition.
What you may not know is that there are ways to control this conversation. It’s all about how you position yourself in other people’s minds.
A few weeks ago I had lunch with a friend of mine and asked him a simple, yet profound question. Within days, he had come up with a business name and his first “elevator speech”.
Now when people ask him what he does, he’s able to position himself in their minds, and get people talking about him in the right way.
He’s unique, and he communicates it so that others will talk highly of him and refer people his way.
Make sure that you’re doing the same thing. This is just a small portion of what you can walk away with in short time with the Idea Critique and Action Plan.
We’ll go over what your unique talents and abilities are, and how you can offer it profitably to the world.
Most importantly, you’ll walk away with a plan to take your unique abilities and talents to the world, the web, and the marketplace in such a way that has generated millions of dollars for entrepreneurs of all stripes – and you’ll save a lot of time getting to the next level of success.
That’s what its all about.
Find out how the Idea Critique and Action Plan can benefit you.
Until next time,
-Wally
P.S. – “Thanks again for your help. You are officially the go-to guy for web business stuff.”
– Jason Swart, Life Change Psychotherapy LLC
P.P.S. – If you’re new to business, or you’re getting started on the web for the first time, this is the most risk-free way that there is to ensure your success.
P.P.P.S. – There’s even a money back guarantee, so you definitely have nothing to lose. 
Tags: Action Plan, Business, Jason Swart, Wally
