The fastest way to grow your business
June 25th, 2010
It’s getting nice and hot here in Fort Collins, and my friends and I have been getting out on the mountain bike trails quite a bit lately.
Getting out there is always a great opportunity to listen to your body and mind, and see if the universe around you can teach you a lesson or two.
For instance, a few months ago, I was riding along, and it just seemed to be really hard to get going up the hills. I was sweating and breathing heavy, and my legs felt like they just wouldn’t get me going.
But I persisted, and geared down, and kept on cranking away.
Eventually I reached a clearing where there was a nice mellow downhill. And I have to say, it was really great to be flowing along effortlessly at that point.
Wind to the back, pedaling along, but by then it felt like somebody else was doing the work – and I was just along for the ride.
It didn’t come easy, but eventually I got there.
It’s the same thing when you’re growing a business.
Some days, or even months, feel like you’re just slogging your way up hill.
You’re cranking and pumping and sweating, and the place you’re trying to reach never gets any closer.
And then suddenly, one day, you get to the top, the terrain changes, and all the work you’ve been doing starts paying dividends like crazy. The wind is at your back, and it feels like people are just magnetically attracting themselves to you and what you’re offering.
The fastest way to get moving from the long, slow uphill…and get yourself on the fast track with the wind at your back is to use good old fashioned word of mouth advertising. That’s right, the good old referral system is still number one after all these years.
Here’s the trick though.
You can ramp it up 1000s of times, if you’re doing it right.
Here’s how it works.
You build your email list, or your Facebook following, or your blog following. Or maybe you do all three.
Then you do a joint venture promotion with one of your trusted allies, and send some people in their direction. And then they send some people from their list in your direction in return.
It’s a win-win, and it happens all the time in the offline world.
But there’s only one of you. And that’s a problem. You can only be in one place at once. You can only be on a single phone call at once.
Yet with a website sales system in place, you can be in front of thousands of people at once, all over the world, and use the tried and true method of word of mouth advertising to build your business by triple and quadruple digits – in months, instead of years.
It works for you even while you’re sleeping, and it builds your business automatically.
That’s how you get over the hump and the wind at your back.
Keep on cranking,
-Wally
PS – So let’s say you are an accountant, and you want to double your business next year. It’s easier than you think. But you have to know which path to take. Here’s how to begin on the path to double your business.
PS – Let’s say you’re a plumber, or an auto repair shop, or any service business at all. The path to double your business is waiting for you here.
Tags: build your business, Business, Fort Collins, Wally
[...] (In fact, I called them the fastest way to grow your business.) [...]