I just got done reading an article about a giant trash heap that
is floating in the Pacific ocean. It is twice the size of Texas,
and growing bigger every day. Seems that the ocean currents send
all the trash into a big pile, so big that you can see it on a
satellite image.
Anyway, it reminded me of a saying that I heard a while ago, that
I really enjoyed:
“Quality is the solution to pollution.”
Think about this for a moment. How many times have you said
“they don’t make ‘em like they used to” when referring to a piece
of equipment that breaks way too soon. Really what we are
saying, though, is “this thing doesn’t do what I want it to!”
It’s the same with a website. Most of what you see on the web
these days is the equivalent of a Texas sized trash heap. Visual
pollution, I call it. Been to Myspace lately? Most of the stuff
on there has me grabbing for old vitamin I – that’s right,
Ibuprofen.
Quality websites are not an eyesore. They’re easy to read, and
easy to navigate. They’re easy to find. And they’re quick to
download.
Why?
Because if your website doesn’t have these qualities, people
leave. And when people leave, you don’t make a sale.
A lost visitor to your website is like the kid with the broken
toy on Christmas, screaming to themselves “this thing doesn’t do
what I want it to!”
To be a part of the solution to visual pollution, work with Wally
the Web Guy. You’ll be rewarded with higher profits, more sales,
and the warm fuzzy feeling of cash in your pocket.
Reach for the top,
-Jason “Wally” Waldron
P.S. – Check out the new articles section on WallytheWebGuy.com HERE.
P.P.S. – You’re either part of the problem, or part of the
solution. Here is how to be part of the solution.
