It’s time to harvest some tomatoes
October 1st, 2009. Filed Under: Business, Online Marketing. Tags: Business, Fort Collins, People, Wally
It’s been a couple weeks since I wrote, sorry to be out of touch.
A lot of great things happened in the last couple weeks, which I want to share with you.
One happened just this morning.
Woke up to an overcast day, and a bit of a chill to the air.
First day of October, and it’s definitely autumn in Fort Collins. Rumor has it that tonight there’s going to be a freeze, which will be the first time since May.
So I walked around the side of the house to check on the tomato garden. Green, red, and orange – there were a lot of those beauties. And it is time to harvest.
Instead of hopping straight on the computer like I normally do, I took a giant silver bowl outside and started filling it up with large, red, ripe tomatoes. And it felt really good.
Brought them inside, and it was tomatoes for breakfast. It will be tomatoes for lunch and dinner too, for a couple of days. Lots of bounty.
That’s the thing about harvest season. You work and work for a long time, and you seem to be making it nowhere. You plant, and you water, and you wait. Sometimes you weed, or sometimes you watch the weeds grow. Sometimes you don’t even get anything out of your garden.
With a little patience though, the right sun, water, and the right knowledge – look out. The bounty can be so great that you need help to harvest and enjoy all of it. And it turns into a huge celebration.
Working on your online business can be the same way. You work and work on your message, your website, and getting people to keep coming back for more. Sometimes it feels like you’re getting nowhere and that you should give up.
But if you give up, you are guaranteed to get nothing. If you keep churning, and working on your business though, and never give up – there’s no way you can lose.
Eventually, you’ll have a harvest so great that you need help to enjoy all of it.
It all starts with the right knowledge. With the right knowledge, you can plant the seeds to grow your business the way that you want it to be, and set yourself up for a bounty.
There are two ways to quickly expand your knowledge that I’ve discovered which are guaranteed to set you up for a great harvest.
One easy way to easily get the right knowledge is to listen to informative CDs in your car, or on your iPod. You can drive around and get the equivalent of a college degree each year, simply by listening to learning material.
Or maybe you go for a long walk and do your learning at the same time – now that’s efficiency.
Next thing you know, you’re pumped up, putting that knowledge into action, and setting yourself up for a bountiful harvest.
Another easy way to vastly expand your knowledge and speed up your time to harvest, is to ask a lot of questions to the right people. People who’ve been there, done that, and are interested in sharing.
There’s a lot of wisdom out there, I’ve found, if you just ask and then listen. And as the saying goes, “you reap what you sow”.
As we enter the last quarter of the year, enjoy this time of harvest. And be sure to continue planting seeds of knowledge in your own self and others. It’s always a good time to learn.
Until next time,
-Wally
P.S. – Learn while you walk with this CD.
P.P.S. – Take nearly 15 years of experience, a method that’s generated $90 million in sales and counting, and all you have to do is answer a few questions about your business to start.
Why Captain Kirk really needs Spock, and vice versa
May 19th, 2009. Filed Under: Business, Online Marketing. Tags: Business, Sigmund Freud, Star Trek, Star Wars
I finally saw the new Star Trek movie a couple nights ago, and
let me tell you it was great. As my friend Ed who saw it with
me said, “If I was a kid, and I saw this movie and Episode I of
Star Wars, I’d be a trekkie.”
Lots of action, and just enough cheese to make it a real Star
Trek flick.
Without giving away too much of the plot, the main thrust of the
movie is based around how the crew of the USS Enterprise becomes
the crew that we’re familiar with. And throughout the entire
story, there’s a common thread – in fact, a common thread
throughout the entire Star Trek world.
Logic vs. Emotion.
Spock of course is the epitome of logic. He’s half Vulcan, and
that’s all they know how to do – think logically. Captain Kirk
is like Sigmund Freud’s id on steroids. He’s a boozer, a
schmoozer, and loves the ladies.
Naturally these two men clash and argue, but it’s all for the
better of the mission.
There’s a similar tension out there on the web.
Emotionally, you have to connect with your audience in order for
them to like you, stay connected with you, and continue to
purchase from you. And most successful business owners
understand this – whether in cyberspace or the real world.
Logically, you have to make sure that the technology behind your
web presence is as fine tuned as a brand new warp drive.
That’s where a guy like me comes in.
I take the emotional connection that you’ve developed with your
audience, and build the machine that connects them to you. It’s
that simple.
The beauty of the web is that you can literally build new
streams of income from your existing business in a shorter time
than ever possible. In fact, it’s like putting your business on
warp speed.
There are a number of strategies and methods you can follow -
but it all comes down to how willing you are to make it happen.
Take the first step here:
http://www.wallythewebguy.com/contact.htm
Live long and prosper,
-Wally
P.S. – Did you know that NBC almost didn’t let Spock have pointy
ears? They thought he looked too satanic for nightly
television.
4 practical things you can do to improve your website
April 23rd, 2009. Filed Under: Internet Business Tips, Online Marketing, Sales Tips, Uncategorized. Tags: Driving Strategy, Matt Furey, Wally, Zen Master
Last night I was on a coaching call with the Zen Master of the
Internet, Matt Furey, and he said something powerful that
slapped me up side the head, and reminded me of something very,
very important. When the Zen master speaks, I listen. Today
I’d like you to do the same.
He reminded us that “Marketing is an endless parade. And, most
people don’t know about you.”
Now there’s something to think about. Because in business, we
spend a lot of time talking to others – giving them our
“elevator speech” and telling them what we do for people, and
just generally telling our story. Fishing for clients, for
customers, for sales.
But the truth is, that even if you network 24/7 – the majority
of the 6 billion plus people on the globe – and the portion of
them who want to buy from you – simply don’t know you exist.
Well, that is a problem! So there’s two things here – one, is
that you can never quit marketing. Even when you want to,
because you’ve already “told your story to everyone”. Two, is
that you’ve never told your story to everyone!
That is why the internet is so powerful. Only by connecting
yourself with enough other people, and serving them – can you
truly get whatever you want out of life. Sometimes you’ll find
these folks across town and sometimes across the globe, but they
need to know who you are, and what you do. And they need to
trust and like you.
The first step is to connect. And that’s where your website
comes in.
Today I wanted to share 4 practical things you can do to improve
your website, so that you can connect with as many people as
possible.
But before I do, a word of warning. Don’t just read these and
toss them aside. If you do that, it won’t matter. Think about
how you’d like to use the web to increase your own business -
and then take action. Without action, it’s all just talk. And
as my elementary school gym teacher used to say, “talk is cheap”.
4 Practical Things You Can Do to Improve Your Website
1. Add a blog
Seems like everyone has a blog these days. There’s a reason.
You can build trust and a worldwide following – people who rely
on YOU – simply by writing down your thoughts. You can double
the power of your email newsletter by adding it to your blog.
Instead of an email that might have sat in somebody’s inbox for
ages, it’s on the web being read and re-read. Find out more
here.
2. Get found by the search engines
If nobody knows you exist, you have problems. You need to ensure
your site is found and that your content is found. The easiest
way to do this is to begin by ensuring that the search engines
find you, and that when they do, they can find the stuff you put
on the web. Simple, but a HUGE first step. Details here.
3. Get more traffic to your website
A couple weeks ago I told you about the importance of numbers.
Here’s a simple math equation for the web:
More traffic = More sales.
It really is that simple. But unfortunately a lot of folks have
these great websites, but no traffic at all. That’s lame.
Here’s the quickest, easiest, (and for the next 72 hours…free)
way to remedy this:
http://www.wallythewebguy.com/services/traffic-driving-04-23-2009.html
Update: This offer is closed. Be sure to stay tuned for a new one soon.
4. Capture contact information
Capturing somebody’s information, and keeping them informed
about what you’re up to, and what you’re offering is the most
powerful thing you can do. I heard one guy call it “follow up
’till they’re dead”. Kinda funny, but it’s super important.
If you’re just beginning on the web, or you’ve been online for
years, it’s the same. You gotta figure out who is interested
in what you’re offering.
No matter where you are in the process, the biggest room of all
is the room for improvement. But to get results requires
action. Take action on one of these four steps, and if I can
help you get there quicker, be sure to get in touch.
Reach for the top,
-Wally
P.S. — Wally, if blogging is so important, where is your blog?
It’s on it’s way. Here’s one that I’ve been working on in
the meantime, for the newest of Wally’s Web Stars:
http://fittolead.com/blog
P.P.S. — Be sure to take advantage of my no-cost Traffic
Driving Strategy session. This is only available for the first
3 lucky people who sign up in the next 72 hours…worth its
weight in gold:
http://www.wallythewebguy.com/services/traffic-driving-04-23-2009.html
Update: This offer is closed. Be sure to stay tuned for a new one soon.
The 3 M’s of marketing success
March 17th, 2009. Filed Under: Business, Online Marketing. Tags: 3 M's, 3 M's of Marketing, Business, Market, Media, Message, Wally
Last Friday afternoon I was driving down to Denver to help a
good friend start his first business. Instead of listening to
the radio, I had a Dan Kennedy CD playing in the car, and
learned more about marketing in a matter of 45 minutes than I
had in many years of business school.
Imagine for a moment, being caught up in stop and go traffic
headed southbound into Denver. Then imagine me swerving the car
occasionally, because I’m so excited about what I’m hearing that
I’m taking notes on an iPhone and emailing myself every few
minutes.
Yes, I was texting and driving.
What got me so excited was how Dan was able to boil down the
essentials of marketing into something that each of us can use
in our business. Something tangible, something practical, and
something that you can put into practice as soon as this
afternoon – if you’re game.
In fact, these 3 M’s are something of a “holy trinity” so to
speak. Once you’re able to put the three of them together,
you’re going to skyrocket your business. And if your three M’s
aren’t in alignment, I’m willing to bet you’re missing out on a
ton of customers.
As you take a look at these, think of how well you know your
business. And how well you know your customers. Most
importantly, how you can use these to improve.
Here they are, the 3 M’s to marketing success.
Right MESSAGE
Right MARKET
Right MEDIA
It almost seems a little too simplistic. Match the right
message, with the right people, using the right medium.
Miss any of these, and you’re toast.
Wrong message to the right people? Not gonna work.
Saying the right thing to the right people, but using the wrong
way to reach them? Nope.
But really, the 3 M’s are all there is to it. Like all wisdom,
it seems simple on the surface but there are many layers.
Marketing is a journey, and a constant experiment. You can
always do better, and that’s why it is important to stay open
minded and have fun with it. And of course it’s important to
find those willing to help you along the way.
Maybe you know your message and your market, but you want to
understand the web as media. If that’s you, check out my quick
start CD where you’ll learn the secrets of creating a money
generating website that 99% of the website designers out there
won’t tell you. It’s available here.
Or maybe you’ve had a website for some time, but it’s not
performing as a sales asset, like it should. In that case,
check out your website critique here.
No matter what, remember the 3 M’s and begin applying them to
your business. And have fun with it.
Your partner on the journey,
-Wally
P.S. — In a couple weeks, I’ll be revealing a new website sales
system that is a union of the 3 M’s and the perfect example of
how to automate your follow up process. Stay tuned.
P.P.S. – All great accomplishments start with a simple idea.
Here’s how you can take your idea to the web in no time.
A Few Seconds of Panic
November 11th, 2008. Filed Under: Business, Online Marketing. Tags: Business, Denver Broncos, NFL, Stefan Fatsis
This weekend I spent a lot of time reading a new book called “A
Few Seconds Of Panic” by a guy named Stefan Fatsis.
As a 43 year old writer, he trained to become an NFL kicker, and
actually ended up getting to go through training camp with my
favorite team – the Denver Broncos.
It’s a fun adventure and an easy read, with a lot of funny
stories about him getting hazed by the “real” players. And the
pictures of Stefan next to the big football players makes him
look like a little kid. So that’s pretty amusing too.
The pressure put on a kicker in a football game is incredible.
There are thousands of people watching you, and you have only a
few seconds to perform and be the hero – or miss the kick – and
be a zero. In the book he talks about how there are lots of
guys in the world who have the athletic skills to play in the
pressure cooker of the NFL, but only a select few make it,
because only a select few can get their head straight.
Makes sense to me.
If you aren’t prepared mentally, there’s no way you can be
prepared to perform on the field. Same thing goes with your
website. If you aren’t prepared to keep a visitor there -
they’re going to leave.
Get the right know how and you’ll be sure to split the
uprights every time.
As the referee says, “It’s good!”
Reach for the top,
-Wally
P.S. – The lucky few who have heard these secrets are already
using them in their business.
Get them yourself.
Life, Liberty and Happiness to you
July 3rd, 2008. Filed Under: Business, Online Marketing, Special Occasion. Tags: Founding Fathers, Happy Independence Day, Jason Wally Waldron
It was a few summers ago but I remember it like it was yesterday.
It was the middle of summer, 4th of July.
The day before, it had rained, and every thing was very green and
vibrant.
Some good friends of ours came over for a barbeque in the
backyard, surrounded by 80 year old trees, old houses, and a
blooming flower garden.
After enjoying their company and some freshly cooked steaks, we
took a walk to the city park to see the fireworks.
We saw Children on bikes, familys walking together, hippies
playing frisbee with their dogs, and old people slowly walking
around.
People of all types and stripes running around, enjoying the
park, and a moment’s reprieve from their usual busy schedules.
4th of July is a great holiday. In fact, it is one of my
favorites.
I personally like the 4th of July better than Christmas and
Halloween, and even better than my own birthday.
Because 4th of July is the only time where everybody in our
nation takes time to pause and reflect, for 15 minutes, as they
watch the fireworks, upon everything that makes the American
spirit of 1776 so great.
For me, the idea of Life, Liberty, and Happiness, is more than
something to build a nation on. It is an idea of how to live an
enlightened life.
When I look back at the founding fathers, and how grounded they
were in the principles of the 17 and 18th century Enlightenment,
and how they were able to stand on those principles to create a
new nation out of it, one that became an inspiration to the rest
of the world, I have to stop for a moment and stand in awe.
For regardless of your politics or personal feelings about how
things are run today – when you consider the historical
perspective of where the world was headed prior to 1776, and look
at where it is now, I think you’ll have to agree that a world of
possibilities was opened up to each of us because of American
revolution and the work of the Founding Fathers.
Today I tip my hat to those fine men, with names like Washington,
Jefferson, Madison, Hamilton, Franklin – and many, many others.
And as I watch the fireworks this year, and every year, I will
take a moment to reflect on the limitless possibilities that are
open to us in the world – if we only work together towards a
common vision of making it a better place.
Happy Independence Day.
May you be successful in the pursuit of your dreams, and may you
experience more of Life, Liberty and Happiness every single day.
Reach for the top,
-Jason “Wally” Waldron
P.S. – Speaking of Liberty – if you want to learn how to liberate
your website from the search engines, I can give you the secret.
But you’ll have to ask HERE.
8 seconds to glory
January 15th, 2008. Filed Under: Business, Online Marketing, Web Design. Tags: Happy Computing, National Western, stock show, website
I am not a cowboy or anything, but with the National Western
Stock show in town, I just had to wake up this morning and let
out a big:
YEEEEHAAWW!
One of the beauties of living in Colorado is being at the
crossroads of cowboy culture and internet culture.
Seems like half the people in Colorado are left over from the
old west, and the other half have moved in from California.
Well, this one today is for those cowboys and girls out there.
Did you know that visiting a website is a lot like riding a bull?
Think about it.
When you’re riding a bull you’re trying to stay on for 8 seconds.
When you own a website, your website is the bull, and your
visitor is the cowboy.
That cowboy has 7 seconds to decide to stick around. YOU only
have 7 seconds to keep a visitor on your website. Or else they
leave. Simple as that.
Think about it. You surf the web like you’re riding a bull.
When you visit a website, you might dart left and right, just
like the bullrider would. You might rear, you might hit that
back button.
You might spin, you might kick, you might jump off.
It’s your job as the website owner to lasso that reader in, to
keep him there.
Well partner, you need to provide interesting content that you
update regularly. You gotta make sure that you capture some
information from that person, so that you keep reminding them to
come back. Finally, you best have compelling copy written on the
website.
If you don’t have any of these things, you’re visitors are going
to be bucked right off of your website. What a bunch of BULL!
Get your website from someone who has you yelling GIDDY UP!
Yup, that’s us.
-Wally
P.S. – Have you been thinking you need a website, but just don’t
know where to start? Let’s start by talking about it! Get in
touch.
