Graphic Designer Gets Out Of The Sandbox

January 4th, 2012. Filed Under: Action Plan, SEO. Tags:

Today marks the first day that we’ve sent our daughter to
school…or maybe it’s day care at her age.  It’s a big
milestone for her in her short life – but it’s a new year
and it’s time for everyone to stretch a bit to grow.

When you look outside of the classroom, there are lots of
places to play, including a sandbox.

It reminded me of a story that one of my customers wrote me
with… about the Google sandbox.  When you are in the Google
sandbox, it really means that they’ve used a nice word saying
that Google has kicked you out of the playground.

It happens to people who don’t understand SEO and how to use
it properly. And it’s a terrible thing to have happen
because then you are invisible to the Internet.

Here’s her story…

“We had just rolled out a great new site design, and we were
really excited about all the traffic that was going to come
and see it.

Only there was one problem – Google had stopped indexing us!

We had tried to search optimize our site, and Google thought
we were spammers. We tried for months and couldn’t figure
out what was happening to our site.

Luckily, we knew there was one guy out there who could help
us.  Our good buddy Jason Waldron – “Wally the Web Guy”.

We gave him a call.

After following his recommendations, Google was indexing us
within a week, the traffic started flowing in.  We haven’t
looked back since!”

Vallene Mros
Graphic Designer

It’s easy to make sure that you’re out of the sandbox and
in front of your customers where they are looking for you
right now.  Simply take action and get positioned in the
Real Time Web with the Traffic Driving Strategy and
Action Plan.

Reach for the top (of Google),
-Wally

PS – The key to your success on the web is having large
amounts of qualified traffic. But with all of these new
sources of traffic showing up every day, how can a busy
business owner know where to focus his or her efforts?
Easy…claim your own spot in line with the Traffic Driving
Strategy and Action Plan.

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The one and only in the whole entire world

October 15th, 2009. Filed Under: Action Plan, Business. Tags: , , ,

A couple of weeks ago I visited some friends in Portland, Oregon for the first time.  It was a blast.  We visited the Pacific coast, ate a bunch of seafood, and got to check out the city too.

One of the things we did on our trip was visit the world famous Powell’s book store.

This place is amazing.  We’re talking an entire city block that
is dedicated to books.   3 or 4 stories high, and full of
books, books, books.  It was awesome.

My friends and I walked around all sorts of color coded sections, looking for business books, science books, romance books (not for me), and whatever else we could find.  It was a blast, because as we walked and looked for certain types of books, we’d talk about what we’d read recently, and what was good, bad, and ugly in the book world.

The best part about Powell’s though is that there is literally nobody in the world that can compete with them.  They provide a unique experience that nobody else can duplicate, and for that, they’re remembered, talked about, and continue to thrive.

You and your business are the same way.  There is literally nobody in the entire world who is just like you, and who can provide the services in the unique and caring way that you do.

That’s the good news.

The possible good news is that people are going to talk about you and your business, whether you like it or not.  And the way they talk about it will determine whether they’re sending a referral your way, or sending somebody to your competition.

What you may not know is that there are ways to control this conversation.  It’s all about how you position yourself in other people’s minds.

A few weeks ago I had lunch with a friend of mine and asked him a simple, yet profound question.  Within days, he had come up with a business name and his first “elevator speech”.

Now when people ask him what he does, he’s able to position himself in their minds, and get people talking about him in the right way.

He’s unique, and he communicates it so that others will talk highly of him and refer people his way.

Make sure that you’re doing the same thing.  This is just a small portion of what you can walk away with in short time with the Idea Critique and Action Plan.

We’ll go over what your unique talents and abilities are, and how you can offer it profitably to the world.

Most importantly, you’ll walk away with a plan to take your unique abilities and talents to the world, the web, and the marketplace in such a way that has generated millions of dollars for entrepreneurs of all stripes – and you’ll save a lot of time getting to the next level of success.

That’s what its all about.

Find out how the Idea Critique and Action Plan can benefit you.

Until next time,
-Wally

P.S. – “Thanks again for your help. You are officially the go-to guy for web business stuff.”
– Jason Swart, Life Change Psychotherapy LLC

P.P.S. – If you’re new to business, or you’re getting started on the web for the first time, this is the most risk-free way that there is to ensure your success.

P.P.P.S. – There’s even a money back guarantee, so you definitely have nothing to lose.  :)

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How to tick off 45% of your website visitors: A warning from the trenches

July 21st, 2009. Filed Under: Action Plan, Business, Internet Marketing. Tags: , , ,

A few days ago I was doing some consulting for a client who was caught in the middle of a giant data migration.  Definitely not everyone’s favorite.  So I’m doing doing some research for my client and working with one of their software vendors.

And their software vendor had a support website.  One of these places where you log in and find a lot of answers to your questions.

Well, this was all fine and good, except for one major, major
flaw:  The support website did not work in Internet Explorer 8.

So I tried Mozilla Firefox. And I logged in the support portal, and the support portal was incompatible with Mozilla Firefox.

Hmm.  I logged in to it using Apple’s Safari, and it was incompatible with Apple Safari.

I actually had to give them a Phone Call so that they could tell me which web browsers their support website was compatible with.  I was exasperated, to say the least.

So imagine my frustration for a moment: I was trying to get technical support to begin with, via the web.  Then I had to call technical support in order to receive technical support.

This, as you can imagine, did not endear me to this particular company. In fact, it kind of made me a little bit upset.

But it was a great example of the mistake that many web designers make – and it happens all the time.  They design their websites to be compatible with a certain type of web browser, rather than using a design that’s compatible with any and all web browsers.

This is a sure fire way to lose customers.  Let’s do the math.

I tried Internet Explorer 8. So, as of right now, that’s about 15% of website visitors. It didn’t work, so they alienated at least 15% of their customers.

So I tried Mozilla Firefox, that’s about at 22% of web browsers.
Of course it didn’t work, so now they have ticked off a total of  37% of their customers.

When Apple Safari didn’t work, they added another 8% to the total of customers who won’t say nice things about their company, and brought the entire total to 45%.

Simply by having an incompatible website, they’ve alienated almost half of their current customers.  Before they go out of business, I hope they give me a call.

Here’s what I would recommend to them to solve this problem:

First, they should sign up for a Wally the Web Guy Website Critique and Action Plan.

We’d go over the huge importance of not alienating almost half of their visitors.  We’d make sure to architect the information they are putting on the web so that their visitors can find what they’re looking for, as fast as possible.  And we’d ensure that their website design was tailored to those who were actually visiting the site – so that those qualified visitors can take the actions that you want them to.

Second, they would want to measure their results with the Visual Statistics Package.

They can only understand and improve what they measure.

The visual statistics package is like a light bulb in a gold mine – they would no longer be blind to what their visitors are doing; they’d actually be able to track their every move – and improve their results.

Finally, after creating so much ill will towards themselves, once they fixed all their problems, they’d probably need to get the word out again.

To do this, I would recommend they sign up for the Search Engine Friendliness Foundation package.

Within a month’s time, they would see a jump in qualified visitors to their website, and the best part – they would have a website that all 100% of those visitors would be able to see.

The good news is that after doing so much damage to their brand, with a few simple fixes and a couple months, they’d be on right track again.  And that, as Adam Sandler would say, is “Not too shabby.”

Until next time,
-Wally

P.S. – Website owners worldwide have seen some amazing results from their custom Money Generating Website Critique.  Details found here.

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