Yesterday I stepped off a plane, gathered my luggage, and found my way to my car – naturally parked at “Wally Park”.   As quick as I could, I drove myself to the nearest Village Inn to get a down home breakfast.  After a weekend of meeting with some of the top minds in the internet marketing world, I was starved.

To catch up on the world and most importantly the Denver Broncos, I picked up Monday’s newspaper.  For 75 cents, this thing was pretty thin.  I had to do a double take to make sure that I hadn’t missed getting the entire paper out of the bin.

But that’s how it is in the newspaper business these days.  They’re going out of business, and trying to cut costs by sticking it to the customer.  I’ll go out on a limb here and say that sticking it to the customer isn’t going to work.

As I sat there eating my eggs and hash browns, looking through my paper-thin paper, it didn’t take very long before I gave up and just switched to reading sports on the iPhone.  Ah, much better.  The stories are available at your fingertips, and easier to find.

This is where we’re headed.  Even the waitress was trying to figure out how to get an iPhone.

If you’re in business, you’ll need to become your own newspaper publisher to succeed.  People want to hear about what you’re up to, and what you can offer.

And there are 4 things that you absolutely must have on your website if you hope to succeed in getting your message out there.

If you do these 4 things right, you’ll not only have more customers knocking down the door.  You’ll have something much more powerful, magical, and super important.  You’ll have pre-qualified customers knocking down your door.

No more tire kickers, asking for that “free proposal”.  No more “hey, can I just buy you lunch and ask you a few questions”.

Instead…

You’ll be activating the law of attraction direct to your business, and guaranteeing that the best people for you to work with are finding you, and practically begging to work with you.

The 4 laws your website MUST follow if you ever hope to make a sale are a lot like 3rd grade show and tell:

1. Show what you provide for customers.
2. Tell what kind of customers you focus on and can serve best.
3. Show how your business is unique from others who provide the same product or service, so customers can decide if your solution is the right one for them.
4. Tell what your company stands for.

Get your personality out there.

People want to do business with other people.  Not a faceless corporation.

Show and tell.   It’s that simple.

Reach for the top,
-Wally

P.S. – Show me your website and I’ll tell you how you can double your income within a year.  For details, click here.

P.P.S. – “Anyone who wants to get serious about making money on the web or already has a website would be crazy not to hire you immediately. Feel free to pass on my contact info if they have any doubts about hiring you – I’ll tell them the straight scoop about “Wally the Web Guy”.”
- Sensei Harrison Huff
http://bullyproofkids.com
Sensei @ bullyproofkids.com

Summer is flying by.  I hope you’ve been out swimming, hiking, biking, and hitting up the barbeque as much as humanly possible.  I’ve definitely been taking my fair share of the bike lane this summer, but there’s always time for one more ride…

Today I want to share a quick story with you that happened about a month ago while working with one of Wally’s Web Stars.  We were on the phone, working together to create a bunch of content that we’ll use to populate her website, and, also, parts of the Internet, with her expertise.

In our discussion, something came up about the true magic of the Internet today.

Here’s a window into our discussion…

In the old days, we had to rely on broadcast marketing.  You’d put your name out there in hopes that hundreds and thousands of people would see who you were.  Maybe on TV, maybe on a billboard, maybe in a newspaper.  You’d hope and pray that out of the hundreds or thousands of people that saw your advertisement, a select few would eventually remember you when the time came to buy.

It’s a lot like what you see with the Goodyear blimp.  It’s sitting above a football game, even though nobody at the football game is buying tires.  They’re hoping that every couple of years when you’re buying new tires that they’ve made such an impression on you, that you connect it to that positive emotion you had at the football game.

They’re tossing up the hail mary and praying that you’re going to remember Goodyear the next time that you go and buy some tires, even though you just wanted to see a football game.

Maybe it works, maybe it doesn’t work.  There’s no way to find out.

There are a lot of unfortunate things about the old school broadcast model, and the biggest one is that you spend a hell of a lot of money and you’re completely unable to measure your return.

Another problem is that you’re not able to really tailor your message to the people you want to speak to, and connect to the
people that really need to hear it.   So you’re spending a bunch
of money but there’s no way to find out if you’re spending it wisely.

Compare this with the Internet, which takes all of these problems and eliminates them – if you know what to do.

One of the biggest keys of what to do to be successful on the Internet is to harness the power of long tail keywords.

Imagine for a second the bell curve in a standard statistical distribution. In the middle is a big hump, but on either side are the tails.  Within every search term that you can choose, are more specific terms that are closer to the EXACT match that you’re looking for.

The big hump in the middle is a general term that everyone’s looking for – but on the sides – that is where the specific money making terms reside.

Think about the last time you really wanted something online.
Your search terms were probably pretty long – not just a word, but probably a descriptive phrase.

So, if you’re selling a book, the term “book” is being used by just about everybody.  And that’s crowded, so it’s not a very valuable search term.  “Book” is way too general.

But what if you’re looking for a very specific book, something like “Gulliver’s Travels Book”?

Now all of a sudden, that’s a very specific type of book, in fact a specific name. And, on the standard distribution curve, that’s not going to be part of the bell, that’s going to be way
out on the tail.   Gulliver is not a word that is used every day.

So that’s why it’s called the long tail.

Think about the power of this for a moment.

We can imagine the Internet as a giant sorting machine.

When somebody comes in and types in a very specific keyword that’s two, three, four words long, they’re looking for something that is very specific.  In fact, statistics show that they’re looking to buy something most of the time when they’re using specific key phrases instead of general terms.

But…

It doesn’t really do you any good unless your website is positioned at the right spot in the search engines. The giant sorting machine of the Internet wants to connect you to the terms that connect you with your audience.

Luckily there’s a quick and easy way to make sure that you get connected.  And it’s ridiculously simple.

First, you find out what your keywords are.  (A really easy way to do this is to have a look at my Turnkey Long Tail SEO Keyword Research)

Then, you make sure that the search engines are finding you with some Search Engine Optimization.

Wisdom is often deceptively simple.  A 116 year old lady was asked how to live a long time.  She said, “Just keep breathing.”

Same thing with using the Internet to make money.  Find your keywords.  Get ranked for them.  Cash your checks.  And just keep breathing.

Until next time,
-Wally

PS – The quickest and easiest way to increase your traffic is to begin with a powerful keyword analysis.  You can read about that
here.

PPS – “After following Wally’s recommendations, Google was indexing us within a week, the traffic started flowing in. We haven’t looked back since!”  -Vallene Mros, Graphic Designer

A few days ago I was doing some consulting for a client who was caught in the middle of a giant data migration.  Definitely not everyone’s favorite.  So I’m doing doing some research for my client and working with one of their software vendors.

And their software vendor had a support website.  One of these places where you log in and find a lot of answers to your questions.

Well, this was all fine and good, except for one major, major
flaw:  The support website did not work in Internet Explorer 8.

So I tried Mozilla Firefox. And I logged in the support portal, and the support portal was incompatible with Mozilla Firefox.

Hmm.  I logged in to it using Apple’s Safari, and it was incompatible with Apple Safari.

I actually had to give them a Phone Call so that they could tell me which web browsers their support website was compatible with.  I was exasperated, to say the least.

So imagine my frustration for a moment: I was trying to get technical support to begin with, via the web.  Then I had to call technical support in order to receive technical support.

This, as you can imagine, did not endear me to this particular company. In fact, it kind of made me a little bit upset.

But it was a great example of the mistake that many web designers make – and it happens all the time.  They design their websites to be compatible with a certain type of web browser, rather than using a design that’s compatible with any and all web browsers.

This is a sure fire way to lose customers.  Let’s do the math.

I tried Internet Explorer 8. So, as of right now, that’s about 15% of website visitors. It didn’t work, so they alienated at least 15% of their customers.

So I tried Mozilla Firefox, that’s about at 22% of web browsers.
Of course it didn’t work, so now they have ticked off a total of  37% of their customers.

When Apple Safari didn’t work, they added another 8% to the total of customers who won’t say nice things about their company, and brought the entire total to 45%.

Simply by having an incompatible website, they’ve alienated almost half of their current customers.  Before they go out of business, I hope they give me a call.

Here’s what I would recommend to them to solve this problem:

First, they should sign up for a Wally the Web Guy Website Critique and Action Plan.

We’d go over the huge importance of not alienating almost half of their visitors.  We’d make sure to architect the information they are putting on the web so that their visitors can find what they’re looking for, as fast as possible.  And we’d ensure that their website design was tailored to those who were actually visiting the site – so that those qualified visitors can take the actions that you want them to.

Second, they would want to measure their results with the Visual Statistics Package.

They can only understand and improve what they measure.

The visual statistics package is like a light bulb in a gold mine – they would no longer be blind to what their visitors are doing; they’d actually be able to track their every move – and improve their results.

Finally, after creating so much ill will towards themselves, once they fixed all their problems, they’d probably need to get the word out again.

To do this, I would recommend they sign up for the Search Engine Friendliness Foundation package.

Within a month’s time, they would see a jump in qualified visitors to their website, and the best part – they would have a website that all 100% of those visitors would be able to see.

The good news is that after doing so much damage to their brand, with a few simple fixes and a couple months, they’d be on right track again.  And that, as Adam Sandler would say, is “Not too shabby.”

Until next time,
-Wally

P.S. – Website owners worldwide have seen some amazing results from their custom Money Generating Website Critique.  Details found here.

As we prepare to celebrate one of my favorite holidays, the 4th of July, and celebrate our freedom, our liberty, let’s not forget how awesome it is that the American revolution actually happened.

It really was a turning point in history, giving rise to the most advanced civilization and form of representative government, with more power into the people’s hands, than had ever been seen in the history of the world.

It took some pretty powerful marketing strategies to make the American Revolution happen.

One of the things that is often forgotten about the revolution is that up until almost 1770, nobody really wanted to break away from Britain, in America.

Really, the American people were looking to have control over their own destiny.  Not much different than people today.

But a funny thing happened along the way.  A bunch of incompetent politicians were in control of Britain, and a bunch of geniuses were busy taking control of the American side of things.

To make the American revolution happen though, and to get people to put their safety, security, and even their life on the line, some seriously amazing marketing had to take place.  A completely powerful and compelling vision had to get across to the common folk, because let’s face it – most of the time it’s the common people who do the dirty work in any type of war.

So to get the message out, some serious convincing had to take place, and there’s 3 main strategies that the Revolutionary Americans used.

The first was to have a message that interests the right people.  The landowners, the merchants, and the people who were running things in America were certainly not cool with the taxes, the tarrifs, and the other obstructions being put on trade.

And they certainly weren’t cool with being told what to do by a bunch of people far away in Britain, who had never set foot on American soil.

When Patrick Henry yelled out “Give me liberty” and then stuck himself in the heart with an imaginary knife, falling to his knees screaming “or Give me death…” – this was the right message to the right people.

The second powerful marketing idea is to get your message out to as many people as possible, as fast as possible.

Thomas Paine was there making the case for revolution with his pamphlet titled Common Sense.  The language was colorful, magnetic, and compelling – in short, it worked.

And combined with the printing presses running overtime to get the pamphlet into everyone’s hands, the hearts and minds of Americans were charged towards rebellion.

Finally and most importantly – you gotta follow through on your promises.

The founding fathers definitely followed through.  They led the Americans to victory, and then locked themselves in a room for almost 30 days in the heat of a Philadelphia summer to create the constitution, that has amazingly held together pretty well to this day.

The American revolution lives on to this very day in the hearts and minds of freedom lovers everywhere, and for this we can thank an amazing group of people, and three powerful marketing strategies for making it happen.

This year when you raise a glass to Alexander Hamilton (or your favorite revolutionary), be sure to remember that the marketing strategies that gave us this great nation are also the same ones that you can use to skyrocket your business on the web.

After all, the freedom and prosperity that is available to those who are brave enough to go after it and grab it, is what the revolution was all about.

Happy Birthday America,
-Wally

P.S. – Be sure to keep an eye on Wally’s Web Stars over the next few weeks.  There’s a lot of new stuff to tell you about and I’ll be posting some great updates here.

After some cross country travel and a return to Fort Collins,
I’m “back in the saddle” as they say up in Wyoming, and places
that wish they were Wyoming.

I recently discovered an important secret about the written
content that we’re putting on our websites that I want to share
with you as soon as I read it.  Like a lot of wisdom, it’s
almost too simple to be true, yet is true nonetheless.

It’s from Jakob Nielsen, who has long been regarded as the
internet’s first and foremost usability researcher.  In fact, he
found out this secret way back in 1997, when I was still
beginning college.

That’s the funny thing about the web though, the more things
change, the more they stay the same.  Reason why is something
that gets lost in all the technobabble – at the end of the day,
it’s still you talking to me.  (Or the other way around)

The thing about human communication is that it has developed
over 10,000 years, with the story being the most compelling and
memorable way to communicate.  Once the written form was
developed, the first major texts were all books of stories,
being passed down.  For instance, the Bible.

1997 is nothing when you compare it to 10,000 years, which puts
a little perspective on things.  So with all this important
communication occurring via sales letters, blog posts,
tweeterings, and what not, here’s what Jakob has to say about
what you put on your website:

“How Users Read on the Web: They don’t” – Jakob Nielsen, Web
Usability Expert

Which begs the question – why put such an effort into all this
writing when most people don’t read it anyway.

Well, it comes back to a fundamental of web design.  And that is
- who are you designing for.

On the first try, you might say “everyone who visits my
website”.  And that would be incorrect.

The beauty of the web is that you’re designing for a small
percentage of folks who REALLY want to be there.  And nobody
else.  So the rub is that the majority of visitors will find you
putrid, annoying, and want to leave immediately.  And they will
do that.

But for a small subsection of folks, they LOVE you.  Right
away.  That’s who you want to keep around.

The typical web visitor is in a hurry.  So they’ll scan your
text to find what they’re looking for.  They’ll scan headlines,
pictures, hyperlinks – and then if you’re giving them what they
want, they’ll go further.

That’s when the reading actually happens.

It’s just that you have to get it to happen.

That’s where proven design comes in.  It takes the words you
have on paper (or screen, in this case) and ensures that your
headlines grab the visitor and pull them in further.  It uses
the right fonts and color combinations to ensure that you’re
getting your point across.  And most importantly, it’s setup in
such a way that someone can easily find what they’re looking for
in record time.

Because another proven fact is that it typically takes at least
12 touches with a prospect before they begin to buy from you.

And if you’re not compelling on the first touch, there won’t be
11 more to go.

An incredibly simple and easy way to ensure that you’re website
stays compelling for the right people – that is, those who want
to send you money, is to get your design right.  Here’s a low
cost way to ensure that your website’s design is right the first
time, right out of the gate.

Stay compelling,
-Wally

P.S. — Shoot me an email if you’re interested in hearing details about the “Automatic Follow Up System” that I put in place for one of my star clients.  It’s so powerful that I’m not sure if I’m going to release the details into the public yet.  http://www.wallythewebguy.com/contact.htm

P.P.S. — Random buzz: I just found that Obama’s garden at the White House has bees, and being a beekeeper, that made me pretty happy.

I’m sitting here in a coffee shop about 100 miles outside
Asheville, North Carolina at one of America’s oldest craft
schools – Penland School of Crafts.  It’s a beautiful mixture of
old buildings and studios, ranging from clay, to woodwork, to
metal craft, and looms and stitching (among others).

Not that I’m doing any of that, craft really isn’t my thing.
My craft is on the web, so here I am with the free wifi and
caffeine.

But it’s awesome to be around so much creative energy.  Last
night I was hanging around with all the teachers (one of the
perks of being married to Melinda, who’s teaching stitching) and
the school’s director, and she asked me if I could feel the
creative energy flowing.  Of course I said yes without any
hesitation, and everyone laughed at me.  I guess they didn’t
believe me, but that’s okay.

So what do you do if you’re not a crafter but you have 2 weeks
in the Blue Ridge mountains at one of the world’s greatest craft
schools?

For starters, you take advantage of the fresh air and slow
things down to a crawl.  We’re pretty far off the map, so it’s
not hard to slow down and just take in the clouds rolling
peacefully through the green valleys.  I know, sounds kinda
hippy dippy, but trust me it’s relaxing.

Then you spend a lot of time walking around and checking out all
the cool stuff that people are making.  Stuff like pottery, and
wooden book covers, and narrative maps that are hand stamped,
stitched, and evolving before your very eyes.  One lady even
managed to weave her own cloth, then stitch micah rocks and pine
needles into patterns.  Pretty amazing.

But one of the best parts are the slide shows every night.

They’re simply outstanding.  Here you have the teachers and
artists themselves, showing their body of work from all these
different disciplines.  Last night, we saw work from Fritz
Hoffman, who has been taking pictures for National Geographic
magazine in China over the last few years.

In fact, in 1995, the first time he moved to Shanghai, he
realized that he was the only western photographer on the ground
and just went to work.  At that time, he didn’t speak a lick of
mandarin, so don’t let not speaking the language hold you back
from anything – it can be learned.  And he learned it.

Among the many, many amazing photographs he showed us, was one
that had me laughing.  It was an aerial view of a guy laying on
a bed, getting acupuncture treatment.  Nothing weird there, in
China.  Except he was being treated to cure his, get this,
Internet Addiction.

I suppose we humans can make a disease out of anything.  After
all, once you’ve got it, someone’s got to heal it.  But of
course my ears perked up when I heard “Internet Addiction” and
immediately wondered if perhaps I should travel to China and get
some treatment.

Instead, I’m going to be spending some time treating myself (and
you too) by getting the Wally the Web Guy blog up and running,
which will be a good way to burn off the caffeine.  It’s also a
good way to increase readership of these email newsletters, a
fact I’m only mentioning because I want you to know that YOU can
do it too.

You’ve got a good message to get out there.  So get it out
there, and know that if you are putting out good content, you’ll

have some “internet addicts” following you too.  Especially if
you liberate your content to do some work for you through
the Ultimate Blog Add-On Service.

Enjoy your week,
-Wally

P.S. – Check out how the “Prime Minister of Pawn” was able to
create a following almost immediately using his custom Blog.
If he can do it, you can too: http://www.pawnonomics.com

P.P.S. – It’s all about getting your message out there, getting
found by the right people, and having them buy from you.
Easiest way to do that here.

It’s been a fast paced week over here in Wally world.  A little
over a week ago I found out that my grandpa had passed away, and
within 48 hours of hearing the news I was on a plane flying to
Cleveland, Ohio to say goodbye.  Surprisingly, it wasn’t the sad
experience I was expecting.

Instead it was a really amazing gathering of family and friends
who were celebrating and saying goodbye to a loved one who has
lived an admirable and giving life – and now has moved on to the
next phase.

So little surprise here – I’ve been pretty nostalgic over the
last few days.

The cool thing about having a grandpa, is that you get to ask
him questions about the past and get the straight answer.  And
the even cooler thing is that if you actually listen, you can
glean a bunch of wisdom and apply it to your own life.  Maybe
even prevent a few “hard earned lessons” of your own.

Not everyone is blessed with this opportunity, so I definitely
made sure to ask a lot of questions while he was around.

One of the things I used to talk with him about was the old days
at United Airlines.  He worked there from the late 50s until the
late 1980s, always dressing in a nice suit and tie, and oversaw
the evolution from the turboprop age to the full on jet age.

Business was done a little different back then – and you’d stay
with a good company for life if you had the chance.  And back
then, United was a good company to stay with.

You’d get all sorts of flying benefits, so you could take your
family to far off places like Hawaii and Alaska – and all at a
huge discount.  And the world seemed a lot bigger then, when the
planes were slower, and flying was harder to afford.

Working for an airline, you could see the world, and expand your
horizons on the company dime.  Not too shabby.

A few things have changed over the years when it comes to
business.  Nobody stays with the same company anymore.

Companies treat their employees as disposable, and smart
employees treat themselves as free agents.

But the fundamentals of a successful business stay the same.

You have to get the word out about what you’re offering, make it
something of the highest quality, and keep getting the word
out.  Do that, and you’re guaranteed success.

It’s a bummer that there’s a lot of old time wisdom that gets
lost when people pass on.  Because we have to learn it the hard
way all over again.

But even so, what’s really cool about nowadays is that we live
in a media rich world.  So it’s easy to learn the old time
wisdom, and we don’t have to learn lessons the hard way, if we
don’t want to.

In the old days, you’d sit around a camp fire and hear about the
history of the tribe.  Now, you can read journals, books, or
even watch DVDs to learn from those who came before.

In advertising almost a hundred years ago, there was a guy named
Claude Hopkins.  He was like the grandpa of modern advertising.

He created innovations that we take for granted now, like
coupons, measurement, and testing of your advertising based on
one thing only:  How many sales it got you.  It sounds so simple
to almost be stupid.  But to think that would be wrong.

Claude Hopkins had it right, and he opened the doors for the
20th century economic boom.

When it comes to advertising and life – you and I are in a lucky
place.  We have access to the wisdom from those who came before
us and the tools to put their wisdom into hyperdrive.  That’s a
really cool thing.  And its never happened before.

So when Claude Hopkins, the grandpa of advertising says
“Advertising is multiplied salesmanship” and “the only purpose
of advertising is to make sales”…I suggest we listen to him.

After all, why re-invent the wheel?

The only purpose of your website is to make sales.  And a money
generating website system is the true definition of multiplied
salesmanship.

After all, it can work for you while you’re sleeping, on the
golf course, or taking a bath.  Or even while you’re working on
something else.

Step one is measurement of where you are right now, so that you
know where to improve.  That’s where the grandson of advertising
comes in.  Here’s just one simple idea of how I can help.

Until next time,
-Wally

P.S. – It’s pretty comforting to know that we can rely on all
the wisdom that comes before us.  But sometimes it turns into
information overload.  To cut through the BS and get 47 minutes
of website wisdom you can refer to over and over again.

I finally saw the new Star Trek movie a couple nights ago, and
let me tell you it was great.  As my friend Ed who saw it with
me said, “If I was a kid, and I saw this movie and Episode I of
Star Wars, I’d be a trekkie.”

Lots of action, and just enough cheese to make it a real Star
Trek flick.

Without giving away too much of the plot, the main thrust of the
movie is based around how the crew of the USS Enterprise becomes
the crew that we’re familiar with.  And throughout the entire
story, there’s a common thread – in fact, a common thread
throughout the entire Star Trek world.

Logic vs. Emotion.

Spock of course is the epitome of logic.  He’s half Vulcan, and
that’s all they know how to do – think logically.  Captain Kirk
is like Sigmund Freud’s id on steroids.  He’s a boozer, a
schmoozer, and loves the ladies.

Naturally these two men clash and argue, but it’s all for the
better of the mission.

There’s a similar tension out there on the web.

Emotionally, you have to connect with your audience in order for
them to like you, stay connected with you, and continue to
purchase from you.  And most successful business owners
understand this – whether in cyberspace or the real world.

Logically, you have to make sure that the technology behind your
web presence is as fine tuned as a brand new warp drive.

That’s where a guy like me comes in.

I take the emotional connection that you’ve developed with your
audience, and build the machine that connects them to you.  It’s
that simple.

The beauty of the web is that you can literally build new
streams of income from your existing business in a shorter time
than ever possible.  In fact, it’s like putting your business on
warp speed.

There are a number of strategies and methods you can follow -
but it all comes down to how willing you are to make it happen.

Take the first step here:
http://www.wallythewebguy.com/contact.htm

Live long and prosper,
-Wally

P.S. – Did you know that NBC almost didn’t let Spock have pointy
ears?  They thought he looked too satanic for nightly
television.

A couple of days ago I returned from a weekend seminar in Tampa,
Florida, where I was working with some of the top internet
marketing minds in the world.  Let me tell you, the ideas and
energy that was flowing in this room was amazing – in fact, like
nothing I’ve ever experienced before.

I did some quick math, and realized that there was at least
1,000 years of business experience there, working together in
harmony, and all for one goal – to help each other succeed.

The greatest part about it was that even though each person in
the room was at a different stage in their journey, at the heart
of it was a burning desire within each person to succeed and
continue to improve.

At one point this weekend I was chatting with a guy who has met
Donald Trump a few times.  And he noted that the Donald seems
like kinda a space case.

I made the comment that “well, the Donald isn’t thinking
normal”.

And this guy looks me in the eyes and says “Exactly. That’s why
he’s so successful.”

Bingo.

The most successful people are the ones who are brave enough to
be different.  To be innovative.  To try to get the lightbulb to
work 1,000 times, pushing through temporary failure, until
finally their vision is a reality.

They never give up.  The Donald himself was bankrupt at one
point in the not so distant past, but he rose from the ashes to
build an even bigger empire.

Since you’re reading this email, some of what I’m talking about
must resonate with you at some level.  Inside you are the seeds
for greater success, and greater improvement.  I think we can
both agree on that.

But the choice is really up to you whether to use it.  Embrace
it.  And push through the tough parts.

I will be the first to admit that the last year or so has seen a
lot of tough parts.  Some folks are cutting back and waiting for
something to happen.  Other folks are waiting to see whether we
fall into a great depression.  But the winners are taking
action, and pushing through to the light.

Commit to being different.  Commit to pushing through to the
next level.  And as you rise up, I’ll be here with you to get
your message out to the entire world, with a magnetic, money-
generating website.

Be yourself.  Stay different.  And you’ll be rewarded for it.

Until next time,
-Wally

P.S. – Take your current website and get your message far out
into the entire world with the search engine friendliness
package.

P.P.S. – Have a look at these success stories – Wally’s Web
Stars of TODAY:
http://www.wallythewebguy.com/success-stories/

Will you be a Web Star tomorrow?

Yesterday I sent out a newsletter about the 4 practical things
you can do to improve your website – starting right now.
If you missed it, you can check it out here.

It got some outstanding reviews, and one of Wally’s Web Stars
told me that he spent the day forwarding it on to his colleagues
and fellow website owners, to make sure they didn’t miss out on
the valuable info.

I must have been drinking too much coffee though, because I
totally messed up and sent out a wrong link to my limited time
FREE traffic driving strategy session.

The corrected link is here:
http://www.wallythewebguy.com/specials/get-more-traffic.html

Update: This offer has closed….stay tuned for more like it in the near future.

The bad news is, I doubt I’ll be offering this ever again,
because the last time I did – well, let’s just say that I was
super busy for months afterward.

And that’s a GOOD thing.  But it could be a bummer if you miss
out this time around.

The really good news is that if you are a website owner of any
kind, there’s something in here that will benefit you.  You get
a full report of where your current website traffic is coming
from, and strategies that you can begin to implement RIGHT AWAY
to get more.

In fact, once you know this valuable information, you’ll
probably get so excited that you begin to take action and start
pounding the pavement…um, the web…and moving on the
actionable steps that you’ll be provided with.

Really it’s a big winner.  I’ll show you how to get more
traffic.  And more traffic means more sales.  And a lot of the
strategies are simpler than you might think.  You just need
the right roadmap.

Most importantly, you get peace of mind knowing that you’re
taking the right action to kick some butt going into the summer.

Here’s that link again.  To increase your traffic, click here:
http://www.wallythewebguy.com/specials/get-more-traffic.html

Update: This offer has closed….stay tuned for more like it in the near future.

If this is for you, be sure to act fast.  It’s only available
for the first 3 people who sign up…and after that it’s gone.

Have a great weekend,
-Wally

P.S. – A BIG Congratulations to the newest of Wally’s Web Stars,
Dana Goode!  She started with a simple traffic driving strategy
and now has a website sales system working for her, bringing her
more leads, more sales, and more automation – so that she can
spend more time doing what she does best: Serving her clients.
http://www.fortcollinsnative.com