Online sales are down – fact or myth
February 21st, 2012
Once in awhile I’ll hear from people who think that online
sales are down. For some reason, they think that online
sales in general are going the way of the dinosaur.
Reason is, they say, is that since the economy is in
rough shape, online sales must be in rough shape too.
They are sooooo wrong!
Here’s some good news for those selling on the Internet
and those thinking about selling on the Internet.
For the ninth consecutive quarter, the fourth quarter of 2011
achieved strong year-over-year growth in online retail spending.
The recent report, which was released by the leading online
market researcher comScore, indicated a 14% increase in
sales compared to the fourth quarter in 2010.
Online retailers raked in an impressive $49.7 billion in sales.
Also, during the fourth quarter, an all-time high 52% of online
orders included free shipping. Online shoppers spent a record
breaking $161.5 billion in 2011.
One of my observations has always been that the number one
concern online shoppers have is shipping. After all, why
do you think Amazon.com has free shipping on everything?
The increase in free shipping offered by online retailers
shows that people are concerned about shipping.
It’s easy to be smart about it – use shipping as a
marketing tool.
While brick and mortar stores are suffering, ecommerce
websites are enjoying ever increasing sales.
You can enjoy ever increasing sales too.
This video reveals how.
Reach for the top,
-Wally
PS – If you aren’t selling on the Internet but would
like to, check out how you can begin by watching this video.
Tags: e commerce, online sales
