Let the Gold come to you

August 11th, 2010

Back in 1859 on a small creek up in the mountains outside
of Denver, Colorado, a guy named George Andrew Jackson
was hunting and camping when he whipped out a small metal
drinking cup, filled it with soil and rocks, and began to
pan for gold.

Before long, he had found some valuable gold nuggets,
setting off a chain reaction that resulted in a small city
called Idaho Springs and a Colorado gold rush that changed
the face of the area forever.

After old George showed up and word got out that there was
gold in them hills, the creeks ran out of gold to pan for
pretty quickly.  The prospectors showed up with a gleam in
their eyes, ready to strike it rich.  So people had to
start digging into the mountain sides.

Today, if you drive up the mountains outside of Denver you
can still see the leftovers from m ines that have been
closed for generations, and the towns that the gold rush
built.

It was hard work, and people would dig miles into the side
of a mountain, bringing out tons and tons of rock to be
processed with water in order to separate the rock from
the gold.

In order to do this, they’d use picks, axes, explosives –
pretty much anything they could to keep moving deeper
and deeper into the earth.  And then they would bring
out the rocks and gold on a small cart on a train track.

If you ask me, the people who got it right were the ones
who would built the gold mills.  They didn’t do any of
the digging themselves.  Instead, they let the gold come
to them.

They would setup a giant processing plant next to the
river, and then let the plant be fed by the various
tunnels and hard work of the laborers around.  The n
through the processing, the gold would get sorted out
from the rock, and each party would take their cut,
and through that the great state of Colorado was
established and built.

The way I see it, in business you can choose to be the
gold digger – slaving away in a cold dark mine, hoping
for the light of day.  It’s the equivalent of waking
up, and digging for gold at your local chamber of
commerce meeting.  Then going to a business lunch
function.  Then hanging out at a business after hours.

You come home and you’re exhausted, without a lot to
show for it.  The canary in the gold mine is that the
really successful people you saw at these functions
aren’t around any longer.  Strange.  They must be
doing something different.

Maybe they are more like the gold miller, letting the
gold come to you .

When you’re the gold miller, you wake up, and you check
your inbox to see how many orders and prospects came
overnight while you got a good night’s rest.

You review your list of prospects and know exactly who
to call, who to email, and who is ready to buy from
you – because they’ve sorted themselves out for you,
instead of you having to qualify them.

Then maybe you take an afternoon off and go biking or
golfing, knowing that you have automated systems in
place to do some of your work while you get some head
space.  This just makes you even better at serving
your customers.

Both of these guys are bringing value to the table,
but only one of them is keeping his hands clean and
going with the flow.  Which would you like to be?

Working with folks all over the world, I focus on
bringing the gold directly to you, so that you don’t
have to go digging everywhere.

Here are a few folks who have made the leap, and are
attracting the gold right now:
http://wallythewebguy.com/success-stories/

You can do it too.
-Wally

P.S. – No reason to worry if you find yourself digging
for gold.  That’s where it all begins.  The next step
is to see the light at the end of the tunnel and start
to move towards it.  Here’s some inspiration:
http://wallythewebguy.com/success-stories/

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