As I write this, I am sitting in a local coffee shop, with some
sort of light rock playing on the radio. I’m waiting for a
friend of mine to show up, so we can chat about some business.
When I am being nomadic like this, as I am today, running around
with a laptop in my backpack, I often get asked if I am a
student.
Sometimes I answer no, because technically, I’m not going to
school. But sometimes for kicks, I answer yes, because in a big
way I am a student — a student of LIFE.
Being such a student, one of my favorite things to do is to
follow the time-honored tradition of learning from my elders. I
love to sit down with an experienced business person, and start
asking questions, taking mental notes.
A few weeks ago I had the opportunity to sit down with a friend’s
dad, who has been involved in many types of sales.
He told me a story once of how he “worked the system” to get in
front of the right people, and made a $60k sale in one day.
Now, mind you, he didn’t do anything immoral. He was just
creative and made sure that he found the person who had the need,
the authority, and the money to be a successful sale.
I am guessing you know some people in your market who fit this
description as well.
I asked my friend’s dad what one of the keys to his success was.
And here it is: Follow up, Follow up, Follow up.
As you know, just because you’re offering a great product or
service, it doesn’t mean someone is ready to purchase from you.
It’s nothing personal, it just might not be the right time.
So the key to staying at the top of their mind is follow up,
follow up, follow up. That way, when the time is right – BAM -
you get the sale you deserve.
The most effective way to follow up with your clients and make
more sales is to leverage your skills through an email
newsletter, such as the one you are reading right now.
When you have a marketing plan creating top of mind awareness,
you want to make sure people are continually driven to find you.
You need to follow up!
If you are ready to leverage your skills further to continually
attract and extend your client base, you’ll want to schedule a
free consultation now. For the price of an ad in the phone book,
you can start making sales proactively instead of waiting for
somebody to call.
Reach for the top,
-Jason “Wally” Waldron
P.S. — You can learn a lot from old guys. The most recent site
I did was for a guy named the Cynical Old Bastard – he’s blogging
for bucks. Check it out here.
