A long time ago when I used to work in tech support, I was
having a late night conversation with the janitor at the
accounting firm where I used to work.
We were discussing the politics of the day, and just generally
trying to solve all the world’s problems over a cup of coffee.
Mind you, this was a cup of 8pm coffee – there was a long night
ahead of both of us. He, cleaning floors and toilets. Me,
maintaining a computer system.
Looking back, what sticks in my mind is a question he asked me,
because I still don’t know the right answer to it.
He asked, “so what’s your solution to all these problems?”
I answered, “go skiing more often, enjoy the fresh air.”
And he replied, “Oh, the Ostrich solution. Bury your head in the sand.”
I’ve had a couple of people tell me that by giving up the news,
that’s exactly what I’m doing.
Not sure, myself. After all, like I suspected, I’ve still been
hearing about what’s going on in the world.
For instance, I hear that the stock market is at a level that it
hasn’t been since Billy Clint was smoking cigars in the oval
office.
Rather than bury my head in the sand, what I’ve been doing with
my extra time is going deeper into my study as a
businessperson.
With all the socialism being thrown around out there, I think it
might be high time for each of us to do the same.
Time to get back to basics. For starters, if you’ve never read
Atlas Shrugged by Ayn Rand, it’s probably time. (Warning: It’s
a long book, so if you can’t handle it, check out her videos on
YouTube)
One thing that I discovered this past week, is that the more
aggressive you are with your marketing during a downturn, the
better off you are in the long run. Those who choose to be
creative during the storm are the ones who come out on top.
Look at Kraft foods. They created Miracle Whip in 1931. That
year, the stock market was having a year just like it is now.
Crummy.
But they created a fancy version of mayonnaise, and everyone
could put it on their cabbage and other cheap foods. And dang
if it isn’t in a bunch of refrigerators this very day.
And how about Kellogg’s. During the 1930s, they maintained
their marketing spending while Post cereals did not. And then
dominated the next 50 years.
So if you’re serious about growing your business through the
downturn, turn off the propaganda for a few days, grab some
wisdom from the ancients of the last century, and get the ideas
flowing.
Then to turn that idea into gold, I’ll help you dominate
your market for the next 50 years. Click here for a
preview of how we’ll take that idea and turn it into some cashola.
Sound good?
Reach for the top,
-Wally
P.S. – Measurement of your systems is more important than ever.
Here’s how you can get the most out of your website that’s
already in place.
P.P.S. – Creating real value is the key to prosperity in all
times, good or bad. Here’s how you can make sure your idea is
absolutely creating concrete value for your customer.
