If nobody is using the phone book, what are they using?
March 25th, 2010
Let me tell you one of my favorite stories. It happened
over a year ago, but it still makes me smile every time
I think about it.
I was standing in a room of about 20 people, and I asked
for a show of hands.
“Who here has used the phone book in the last week?”
People looked around at each other, shrugged their
shoulders, and in a dark corner…one lady meekly rose
her hand, embarrassed to admit that she used the phone
book.
Then I asked, “Who has used Google in the past week?”
Hands shot up all around the room. Smiles. Laughter.
One guy shouts out, “I used Google a couple times
before 7 am today!”
Pretty funny. And pretty telling.
Let me tell you a secret. Most local businesses are
s till spending money on phone book ads. We’re
talking the old school yellow book ads that nobody is
looking at.
Meanwhile, a very few smart businesses are hitting
Google hard – and they’re reaping the rewards. These
select few businesses are getting all of the eyeballs
and all of the fah-ree traffic – for now.
But if history is any guide…these types of
opportunities don’t last very long. Either you get on
board or your competition gets on board first…that’s
how it works.
The easiest and fastest way to get ranked is to
click here:
http://www.wallythewebguy.com/traffic/
I’ll show you how to get ranked above your local
competition while ignoring the phone book, and
getting all sorts of fah-ree google traffic.
Sound good?
Here’s that link again:
http://www.wallythewebguy.com/traffic/
Reach for the top,
-Wally
P.S. – Lot’s of exciting stuff happening
here that I am looking forward to telling
you more about in the near future. Stay
tuned and keep in touch.
Wally,
Good information is good. Bad information is misleading at best.
The question you posed omits that Google is used to look up far more things besides businesses and people. People never used phone books daily as they do Google. While facts about businesses getting results from advertising in phone books may not promote your business, check those facts a little better before giving your clients information that might deprive them of a good source of business.
Tim,
I don’t deny that the phone book can be a good source of business, but the fact is that every day less people are looking there.
I’ve posted a reply here:
http://wallythewebguy.com/blog/putting-the-heat-on-the-phone-book-guys/
-Wally