How To “Keep It Real” Online
April 20th, 2010
In the late 90s, when I was a college student living with four other guys, there was always a television on playing MTV. And one of the lines that MTV always had was “keep it real”.
Back then and even now, I still think it’s funny because I imagine a boardroom of middle aged television executives sitting around a board room figuring out how to “keep it real”.
The good news is that for you and I, keeping it real is no problem. And the internet just makes it easier.
We’re able to communicate in a one on one manner and have a real person to person connection that was unavailable just a few short years ago.
The last couple years, as video is growing easier to use on the web, it is now easier than ever to keep it real. You can be yourself and toss up a video of you, your dog, whatever you want really – and it all can work for you.
The whole idea is to meet people half way, and insert yourself into the conversation that they’re already having in their head.
Just last week, I tossed up a video to answer a question that I get all the time…you can view it here:
It doesn’t look like it was produced by Disney, and that’s the point. This is a real answer to a real question that I get almost every day.
I’ll bet your customers ask you questions all the time. And I’ll bet you know how to answer them.
You can do the same thing with your own videos with just a little time and effort. Let me know how I can help.
Here’s to being yourself,
-Wally
P.S. – 10 million videos were watched on YouTube.com last month. 9 million searches were done on Google. That’s for real.
