How To Do Business Like A Drug Dealer
April 27th, 2010
Before you send me a nastygram today, hear me out:
I’m not going to talk about breaking the law.
I’m not going to go on about how drugs are bad or good or whatever.
I’m not going to tell you to pack heat and wear your hat sideways.
However, I am going to ask you to set aside judgment for a second and be open to thinking about business in a way you might never have considered before.
Think about this for a second.
Drug Dealers are really smart business people. Seriously, think about all the challenges that today’s drug dealer goes through to put their product out on the street and into the hands of their customers. Here are three, to name a few:
They’re selling something that their customers want, but don’t need.
They’re selling something that is expensive – it is price prohibitive – to a group that might not be able to afford it.
They’re selling in a very competitive market most of the time.
So how does a street smart person get past these problems.
First of all, they’re selling a product that is addictive. So often times they give away a free sample, or something of value for free. This gets people hooked, and they now want something that before they didn’t even know they needed, but now they need it all the time
Next, they’re selling something that is expensive. But they’ve given their customers a taste and a good percentage chooses to keep coming back for more, because they are getting some type of value out of the exchange.
Third, they find themselves in a very competitive market. You end up with territories and circles of influence, and people talking and referring their friends to “their guy”. (We’ll ignore the crime part here for sake of argument, ok?)
Still with me?
Now replace the words “Drug Dealer” with “Direct Marketer” or “Small Business Owner”.
We’re in the same boat here.
It’s crowded and competitive on the Internet today. So you’ve got to do whatever you can to get people in the door, get them a free sample of what you’re delivering – and get them hooked.
There are a lot of different ways to get people in the door. And there are a lot of ways to keep people coming back to you for more.
But…
The first step to do this is to make sure you’re being found. Without this, you’ve got nothing.
If you haven’t downloaded 18 Proven Ways to Increase Traffic To YOUR Website, be sure to get a copy now.
And then if you need a helping hand in getting a serious bounce in your traffic and results, be sure to have a look at this.
Reach for the top,
-Wally
PS – In a crowded world, you can stand above the fray. But only if you take decisive action to make it to the top:
http://www.wallythewebguy.com/traffic/
Tags: Business, Drug Dealers, Wally
Hey I see you have a great blog here. I’ve have a similar blog so It’s cool to see another person talking intelligently about the same topic. Keep up the good work. I look forward to seeing more from you!