Yesterday I stepped off a plane, gathered my luggage, and found my way to my car – naturally parked at “Wally Park”. As quick as I could, I drove myself to the nearest Village Inn to get a down home breakfast. After a weekend of meeting with some of the top minds in the internet marketing world, I was starved.
To catch up on the world and most importantly the Denver Broncos, I picked up Monday’s newspaper. For 75 cents, this thing was pretty thin. I had to do a double take to make sure that I hadn’t missed getting the entire paper out of the bin.
But that’s how it is in the newspaper business these days. They’re going out of business, and trying to cut costs by sticking it to the customer. I’ll go out on a limb here and say that sticking it to the customer isn’t going to work.
As I sat there eating my eggs and hash browns, looking through my paper-thin paper, it didn’t take very long before I gave up and just switched to reading sports on the iPhone. Ah, much better. The stories are available at your fingertips, and easier to find.
This is where we’re headed. Even the waitress was trying to figure out how to get an iPhone.
If you’re in business, you’ll need to become your own newspaper publisher to succeed. People want to hear about what you’re up to, and what you can offer.
And there are 4 things that you absolutely must have on your website if you hope to succeed in getting your message out there.
If you do these 4 things right, you’ll not only have more customers knocking down the door. You’ll have something much more powerful, magical, and super important. You’ll have pre-qualified customers knocking down your door.
No more tire kickers, asking for that “free proposal”. No more “hey, can I just buy you lunch and ask you a few questions”.
Instead…
You’ll be activating the law of attraction direct to your business, and guaranteeing that the best people for you to work with are finding you, and practically begging to work with you.
The 4 laws your website MUST follow if you ever hope to make a sale are a lot like 3rd grade show and tell:
1. Show what you provide for customers.
2. Tell what kind of customers you focus on and can serve best.
3. Show how your business is unique from others who provide the same product or service, so customers can decide if your solution is the right one for them.
4. Tell what your company stands for.
Get your personality out there.
People want to do business with other people. Not a faceless corporation.
Show and tell. It’s that simple.
Reach for the top,
-Wally
P.S. – Show me your website and I’ll tell you how you can double your income within a year. For details, click here.
P.P.S. – “Anyone who wants to get serious about making money on the web or already has a website would be crazy not to hire you immediately. Feel free to pass on my contact info if they have any doubts about hiring you – I’ll tell them the straight scoop about “Wally the Web Guy”.”
- Sensei Harrison Huff
http://bullyproofkids.com
Sensei @ bullyproofkids.com
