Two winters ago, about this time of year, Melinda and I decided
to celebrate life by having a skimeister day. A day when you
double the fun by doing cross country skiing and downhill skiing
in the same day.
It leaves you tired and happy, that is for sure.
The day began in Summit County, Colorado, and it was a beautiful
blue sky. Not a cloud in the sky, actually. It was pretty warm
for February.
We went to the Frisco Nordic center, and strapped on the skinny
long boards that you use to travel across the snow. Surrounding
us were better equipped folks, wearing funny tights and
headbands – but that is what you wear when you’re dedicated.
Us, we wore pretty much whatever light clothes we could find in
our ski bags.
Off onto the trail we went, schusshing along and enjoying the
sunlight and fast snow. I can still remember very clearly the
feeling of the sun and fresh air as we came upon a long
downhill, and I took in long deep breaths while double poling my
way down the mountain. Huge peaks full of snow stood tall
against the backdrop of blue sky – quite a scene.
One thing that happens, though, as you ski this way, is that you
can get HOT. I mean sweat poring down, glasses fogging up,
needing a lot of Gatorade at the end – HOT.
So at one point along the way, we stopped and shed some
clothing. I remember taking off my gloves, laying them in the
snow, and removing the jacket I had foolishly worn. Then we
went back to schusshing along and finished our loop.
Next we crossed the continental divide, and headed to Loveland
Ski Area, to do some downhill skiing. As I got ready to put on
my gloves, that’s when it hit me. Where is my wedding ring?
I got really nervous. I didn’t want to admit that I had lost my
wedding ring, probably in the snow back at the Nordic center. I
was kinda freaking out. It took me a few minutes to admit to
Melinda that I didn’t know where it was.
We searched everywhere in the car and the area around us, but we
couldn’t find it anywhere. It seemed like a lost cause. So we
did what any sensible people would do – we went skiing.
I eventually gave up on ever finding that original wedding ring,
which I had worn for about 8 months. I ordered a replacement
and chalked it up to a good day skiing.
Then something really funny happened.
Right before Christmas, I was dumping everything out of my ski
bag. Everything. And guess what fell out of the bottom of the
ski bag? You guessed it. The wedding ring. What a great
feeling to know that it wasn’t lost to begin with.
What would you do if you were in my shoes? Damn right, you’d
celebrate.
It’s the same with your website. To find yourself lost at the bottom of the search results is to find yourself without a reason to celebrate.
It doesn’t have to be this way.
You can take the work you’ve already done, and make it go
further, with on-page optimization (click here). You’ll rank higher in the
search engines, get more leads, and get more sales.
Your website will be a cause for celebration every day, all
because it’s being found. You can take that to the bank.
Reach for the top,
-Wally
P.S. – Now is the best time to jump into making your site easily
found by the search engines. The demand for this service is
pretty huge, so I might have to raise the price soon.
Jump on this one now HERE.
P.P.S. – If you enjoy a good skiing story, my friend Annelise writes about skiing all the time at her wonderful website, here: http://www.ski-stronger.com/
