Four Fearless Predictions For 2012

December 29th, 2011

It’s not quite the new year yet…

…but I wanted to get you my fearless predictions
as soon as possible so you can start moving on them
before anybody else does.

From where I sit “behind the scenes” I’ve seen some
really big changes this year.  One of the biggest changes
is how the game has changed for selling high priced
items over the Internet.

Time was when you could put up a quality sales letter
or even a video sales letter and convert people at a
2 to 3% rate.  And you can still do that for lower priced
items.

For the higher priced stuff – the really big ticket items
that you can really build your business around – the
game has changed.  (I’ll tell you more about that in
a minute…)

With all the moving parts going on in your business,
there are four areas that are changing quickly that you
absolutely should know about so that you’re on top
of the game going into the turning point year of 2012.

First, if you don’t have a Wordpress component
to your Website, you’re probably missing out on the
ease of use, the free traffic, and the other many benefits
of using the Wordpress platform.  But you also have to make
sure to keep your site backed up so that you are protected
from hackers and other threats.  Here’s how you can.

Next, whether you’re dipping your toe in the water and
adding an online component to your marketing, or you’re
an experienced marketer who is continuing to build on
your past successes, you want to make sure you have a
copy of 21 Ways To Create A Sales Stampede On The Internet
in your success library.

Third, traffic to your website is king, like always.
Traditional businesses who are smart will be investing heavily
in their Local Search Engine Optimization to get the free,
measurable traffic from Google rather than the expensive,
unmeasured Yellow Pages traffic of years past.

And online businesses who are tired of overpaying for Facebook
and Google Adwords Pay Per Click will be smartly looking at
generating free traffic through the high ROI of Search Engine
Optimization and other channels.  Ranking at the top of Google
is still very much in style going into 2012.

Finally, for the higher priced stuff – the really big ticket items
that you can really build your business around – the
game has changed completely.  No longer will an automated
video sales letter work to sell that high ticket item.

Smart marketers are really working with the webinar, and
moving the “free line” back by offering a ton of value up front
so that you can really get off on the right foot with your customers.
It’s a powerful trend and a game changer going into 2012.

Really it reminds me of the teleseminar explosion of the mid 2000s…
except it’s bigger, and you can deliver more value and close more
sales.

A few weeks ago I held my own training webinar that you
might have been on…but there were way too many people
who wrote me and said they missed out on this incredible
training.  So to get started on the right track in 2012,
set aside an hour with me in the next couple days and grab
pen and paper to take notes while you’re viewing experiencing
the replay of this incredible free training program where you
get a peek behind the scenes of how your business and life will
be transformed for the better this year.

Reach for the top,
-Wally

PS – “If you want to make the world a better place, take a look
at yourself and make a change.”  – Michael Jackson

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