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4 practical things you can do to improve your website

Last night I was on a coaching call with the Zen Master of the
Internet, Matt Furey, and he said something powerful that
slapped me up side the head, and reminded me of something very,
very important.  When the Zen master speaks, I listen.  Today
I’d like you to do the same.

He reminded us that “Marketing is an endless parade.  And, most
people don’t know about you.”

Now there’s something to think about.  Because in business, we
spend a lot of time talking to others – giving them our
“elevator speech” and telling them what we do for people, and
just generally telling our story.  Fishing for clients, for
customers, for sales.

But the truth is, that even if you network 24/7 – the majority
of the 6 billion plus people on the globe – and the portion of
them who want to buy from you – simply don’t know you exist.

Well, that is a problem!  So there’s two things here – one, is
that you can never quit marketing.  Even when you want to,
because you’ve already “told your story to everyone”.  Two, is
that you’ve never told your story to everyone!

That is why the internet is so powerful.  Only by connecting
yourself with enough other people, and serving them – can you
truly get whatever you want out of life.  Sometimes you’ll find
these folks across town and sometimes across the globe, but they
need to know who you are, and what you do.  And they need to
trust and like you.

The first step is to connect.  And that’s where your website
comes in.

Today I wanted to share 4 practical things you can do to improve
your website, so that you can connect with as many people as
possible.

But before I do, a word of warning.  Don’t just read these and
toss them aside.  If you do that, it won’t matter.  Think about
how you’d like to use the web to increase your own business -
and then take action.  Without action, it’s all just talk.  And
as my elementary school gym teacher used to say, “talk is cheap”.

4 Practical Things You Can Do to Improve Your Website

1. Add a blog

Seems like everyone has a blog these days.  There’s a reason.

You can build trust and a worldwide following – people who rely
on YOU – simply by writing down your thoughts.  You can double
the power of your email newsletter by adding it to your blog.

Instead of an email that might have sat in somebody’s inbox for
ages, it’s on the web being read and re-read.  Find out more
here
.

2. Get found by the search engines

If nobody knows you exist, you have problems. You need to ensure
your site is found and that your content is found.  The easiest
way to do this is to begin by ensuring that the search engines
find you, and that when they do, they can find the stuff you put
on the web.  Simple, but a HUGE first step.  Details here.

3. Get more traffic to your website

A couple weeks ago I told you about the importance of numbers.

Here’s a simple math equation for the web:
More traffic = More sales.

It really is that simple.  But unfortunately a lot of folks have
these great websites, but no traffic at all.  That’s lame.

Here’s the quickest, easiest, (and for the next 72 hours…free)
way to remedy this:
http://www.wallythewebguy.com/services/traffic-driving-04-23-2009.html

Update: This offer is closed.  Be sure to stay tuned for a new one soon.

4. Capture contact information

Capturing somebody’s information, and keeping them informed
about what you’re up to, and what you’re offering is the most
powerful thing you can do.  I heard one guy call it “follow up
’till they’re dead”.  Kinda funny, but it’s super important.

If you’re just beginning on the web, or you’ve been online for
years, it’s the same.  You gotta figure out who is interested
in what you’re offering.

No matter where you are in the process, the biggest room of all
is the room for improvement.  But to get results requires
action.  Take action on one of these four steps, and if I can
help you get there quicker, be sure to get in touch.

Reach for the top,
-Wally

P.S. — Wally, if blogging is so important, where is your blog?
It’s on it’s way.  Here’s one that I’ve been working on in
the meantime, for the newest of Wally’s Web Stars:
http://fittolead.com/blog

P.P.S. — Be sure to take advantage of my no-cost Traffic
Driving Strategy session.  This is only available for the first
3 lucky people who sign up in the next 72 hours…worth its
weight in gold:
http://www.wallythewebguy.com/services/traffic-driving-04-23-2009.html

Update: This offer is closed.  Be sure to stay tuned for a new one soon.

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