What web marketing topics are YOU interested in?
August 27th, 2010. Filed Under: Business, SEO. Tags: Action Plan, Business, local business, wave
Lately we’ve talked about everything from growing your local business with Local SEO, to setting up your website sales system so that the gold comes to you, instead of “chasing the dollar”.
And it’s been quite a ride, but we’re just getting started.
As the Internet keeps evolving, it means that the challenges facing everyone from the mom and pop shop to the globe trotting internet marketer keep growing.
And keeping your business systems up to date can be a frustrating challenge.
The good news is that where there is frustration, there is opportunity. In my case, an opportunity to better serve you.
I know a lot about where the Internet is going, and how to use it to build your business. And I’ll give you a peek behind the curtain…I’m evolving my own business even as I write this to you, to take advantage of the next wave of changes.
However…
This knowledge doesn’t do any good unless it’s applied to the right problems.
Your problems. Your challenges. So I want to know.
What web marketing topics are YOU interested in?
I’m here to help you grow, and thrive.
Let me know where your biggest frustration is in using the web to grow your business.
I’ll share everything I know in return.
-Wally
P.S. – The Website Critique and Action Plan was designed specifically to eliminate any and all frustration for website owners.
When you’re ready to replace frustration with action, this is for you.
Let the Gold come to you
August 11th, 2010. Filed Under: Business. Tags: Business, George Andrew Jackson, Wally
Back in 1859 on a small creek up in the mountains outside
of Denver, Colorado, a guy named George Andrew Jackson
was hunting and camping when he whipped out a small metal
drinking cup, filled it with soil and rocks, and began to
pan for gold.
Before long, he had found some valuable gold nuggets,
setting off a chain reaction that resulted in a small city
called Idaho Springs and a Colorado gold rush that changed
the face of the area forever.
After old George showed up and word got out that there was
gold in them hills, the creeks ran out of gold to pan for
pretty quickly. The prospectors showed up with a gleam in
their eyes, ready to strike it rich. So people had to
start digging into the mountain sides.
Today, if you drive up the mountains outside of Denver you
can still see the leftovers from m ines that have been
closed for generations, and the towns that the gold rush
built.
It was hard work, and people would dig miles into the side
of a mountain, bringing out tons and tons of rock to be
processed with water in order to separate the rock from
the gold.
In order to do this, they’d use picks, axes, explosives –
pretty much anything they could to keep moving deeper
and deeper into the earth. And then they would bring
out the rocks and gold on a small cart on a train track.
If you ask me, the people who got it right were the ones
who would built the gold mills. They didn’t do any of
the digging themselves. Instead, they let the gold come
to them.
They would setup a giant processing plant next to the
river, and then let the plant be fed by the various
tunnels and hard work of the laborers around. The n
through the processing, the gold would get sorted out
from the rock, and each party would take their cut,
and through that the great state of Colorado was
established and built.
The way I see it, in business you can choose to be the
gold digger – slaving away in a cold dark mine, hoping
for the light of day. It’s the equivalent of waking
up, and digging for gold at your local chamber of
commerce meeting. Then going to a business lunch
function. Then hanging out at a business after hours.
You come home and you’re exhausted, without a lot to
show for it. The canary in the gold mine is that the
really successful people you saw at these functions
aren’t around any longer. Strange. They must be
doing something different.
Maybe they are more like the gold miller, letting the
gold come to you .
When you’re the gold miller, you wake up, and you check
your inbox to see how many orders and prospects came
overnight while you got a good night’s rest.
You review your list of prospects and know exactly who
to call, who to email, and who is ready to buy from
you – because they’ve sorted themselves out for you,
instead of you having to qualify them.
Then maybe you take an afternoon off and go biking or
golfing, knowing that you have automated systems in
place to do some of your work while you get some head
space. This just makes you even better at serving
your customers.
Both of these guys are bringing value to the table,
but only one of them is keeping his hands clean and
going with the flow. Which would you like to be?
Working with folks all over the world, I focus on
bringing the gold directly to you, so that you don’t
have to go digging everywhere.
Here are a few folks who have made the leap, and are
attracting the gold right now:
http://wallythewebguy.com/success-stories/
You can do it too.
-Wally
P.S. – No reason to worry if you find yourself digging
for gold. That’s where it all begins. The next step
is to see the light at the end of the tunnel and start
to move towards it. Here’s some inspiration:
http://wallythewebguy.com/success-stories/
Why most businesses fail (and what you can do about it)
August 3rd, 2010. Filed Under: Business, SEO. Tags: Business, SEO, United States, Wally
I just got done reading two articles that are apparently
in conflict with each other.
The first article said that over 85 percent of businesses
fail within the first five years of opening their doors.
And it gave a number of reasons that I’ll tell you about
in a minute.
The second article pointed out that despite the financial
crisis, the number of millionaires in the United States
rose a whopping 16 percent to 7.8 million in 2009.
So in the midst of a financial crisis, the number of
millionaires rose by millions of people.
Pretty interesting. Here’s my take on it.
You have the power to choose which side you’re going to
be on. And it starts by not making excuses about the
economy and the world around us.
Going down the road of excuse s never works, because
there are a lot of reasons why your business can fail.
Accountants and financial types will point out that most
businesses fail because they are undercapitalized.
Political types will blame over taxation or government
regulation for making small businesses fail.
Sales and marketing folks will point out that it’s
harder to get sales when everybody is so tight fisted.
The list goes on and on. And the danger is that it’s
easy to roll over and decide that you want to make
excuses instead of being successful.
But you’re with me on this journey, and I know that
you’re not interested in rolling over and giving up.
So it’s time for some answers.
It’s important to build as many systems around yourself,
your message, and your business – so that you can reach
your customers 24/7, and ext end your reach as far as
possible.
You want to make sure that you’re always filling the
pipeline and delivering as much value to the
marketplace as you’re humanly capable of.
As Brian Tracy says, “If you give enough people what
they want, you can get anything that you want.”
Building a website sales system around a business is
just one of hundreds of ways I’ve helped people all
over the world deliver their unique value to countless
thousands of people.
There are a million ways to thrive…click here to see for yourself.
Join me and you can do it too.
Until next time,
-Wally
P.S. – A lot of folks have been asking me about SEO
and the results you can get f rom being ranked high
on Google. Let’s just say that it’s pretty much
the most important thing you can do after you have
a website. See here for details.
