It’s been a fast paced week over here in Wally world.  A little
over a week ago I found out that my grandpa had passed away, and
within 48 hours of hearing the news I was on a plane flying to
Cleveland, Ohio to say goodbye.  Surprisingly, it wasn’t the sad
experience I was expecting.

Instead it was a really amazing gathering of family and friends
who were celebrating and saying goodbye to a loved one who has
lived an admirable and giving life – and now has moved on to the
next phase.

So little surprise here – I’ve been pretty nostalgic over the
last few days.

The cool thing about having a grandpa, is that you get to ask
him questions about the past and get the straight answer.  And
the even cooler thing is that if you actually listen, you can
glean a bunch of wisdom and apply it to your own life.  Maybe
even prevent a few “hard earned lessons” of your own.

Not everyone is blessed with this opportunity, so I definitely
made sure to ask a lot of questions while he was around.

One of the things I used to talk with him about was the old days
at United Airlines.  He worked there from the late 50s until the
late 1980s, always dressing in a nice suit and tie, and oversaw
the evolution from the turboprop age to the full on jet age.

Business was done a little different back then – and you’d stay
with a good company for life if you had the chance.  And back
then, United was a good company to stay with.

You’d get all sorts of flying benefits, so you could take your
family to far off places like Hawaii and Alaska – and all at a
huge discount.  And the world seemed a lot bigger then, when the
planes were slower, and flying was harder to afford.

Working for an airline, you could see the world, and expand your
horizons on the company dime.  Not too shabby.

A few things have changed over the years when it comes to
business.  Nobody stays with the same company anymore.

Companies treat their employees as disposable, and smart
employees treat themselves as free agents.

But the fundamentals of a successful business stay the same.

You have to get the word out about what you’re offering, make it
something of the highest quality, and keep getting the word
out.  Do that, and you’re guaranteed success.

It’s a bummer that there’s a lot of old time wisdom that gets
lost when people pass on.  Because we have to learn it the hard
way all over again.

But even so, what’s really cool about nowadays is that we live
in a media rich world.  So it’s easy to learn the old time
wisdom, and we don’t have to learn lessons the hard way, if we
don’t want to.

In the old days, you’d sit around a camp fire and hear about the
history of the tribe.  Now, you can read journals, books, or
even watch DVDs to learn from those who came before.

In advertising almost a hundred years ago, there was a guy named
Claude Hopkins.  He was like the grandpa of modern advertising.

He created innovations that we take for granted now, like
coupons, measurement, and testing of your advertising based on
one thing only:  How many sales it got you.  It sounds so simple
to almost be stupid.  But to think that would be wrong.

Claude Hopkins had it right, and he opened the doors for the
20th century economic boom.

When it comes to advertising and life – you and I are in a lucky
place.  We have access to the wisdom from those who came before
us and the tools to put their wisdom into hyperdrive.  That’s a
really cool thing.  And its never happened before.

So when Claude Hopkins, the grandpa of advertising says
“Advertising is multiplied salesmanship” and “the only purpose
of advertising is to make sales”…I suggest we listen to him.

After all, why re-invent the wheel?

The only purpose of your website is to make sales.  And a money
generating website system is the true definition of multiplied
salesmanship.

After all, it can work for you while you’re sleeping, on the
golf course, or taking a bath.  Or even while you’re working on
something else.

Step one is measurement of where you are right now, so that you
know where to improve.  That’s where the grandson of advertising
comes in.  Here’s just one simple idea of how I can help.

Until next time,
-Wally

P.S. – It’s pretty comforting to know that we can rely on all
the wisdom that comes before us.  But sometimes it turns into
information overload.  To cut through the BS and get 47 minutes
of website wisdom you can refer to over and over again.

I finally saw the new Star Trek movie a couple nights ago, and
let me tell you it was great.  As my friend Ed who saw it with
me said, “If I was a kid, and I saw this movie and Episode I of
Star Wars, I’d be a trekkie.”

Lots of action, and just enough cheese to make it a real Star
Trek flick.

Without giving away too much of the plot, the main thrust of the
movie is based around how the crew of the USS Enterprise becomes
the crew that we’re familiar with.  And throughout the entire
story, there’s a common thread – in fact, a common thread
throughout the entire Star Trek world.

Logic vs. Emotion.

Spock of course is the epitome of logic.  He’s half Vulcan, and
that’s all they know how to do – think logically.  Captain Kirk
is like Sigmund Freud’s id on steroids.  He’s a boozer, a
schmoozer, and loves the ladies.

Naturally these two men clash and argue, but it’s all for the
better of the mission.

There’s a similar tension out there on the web.

Emotionally, you have to connect with your audience in order for
them to like you, stay connected with you, and continue to
purchase from you.  And most successful business owners
understand this – whether in cyberspace or the real world.

Logically, you have to make sure that the technology behind your
web presence is as fine tuned as a brand new warp drive.

That’s where a guy like me comes in.

I take the emotional connection that you’ve developed with your
audience, and build the machine that connects them to you.  It’s
that simple.

The beauty of the web is that you can literally build new
streams of income from your existing business in a shorter time
than ever possible.  In fact, it’s like putting your business on
warp speed.

There are a number of strategies and methods you can follow -
but it all comes down to how willing you are to make it happen.

Take the first step here:
http://www.wallythewebguy.com/contact.htm

Live long and prosper,
-Wally

P.S. – Did you know that NBC almost didn’t let Spock have pointy
ears?  They thought he looked too satanic for nightly
television.

A couple of days ago I returned from a weekend seminar in Tampa,
Florida, where I was working with some of the top internet
marketing minds in the world.  Let me tell you, the ideas and
energy that was flowing in this room was amazing – in fact, like
nothing I’ve ever experienced before.

I did some quick math, and realized that there was at least
1,000 years of business experience there, working together in
harmony, and all for one goal – to help each other succeed.

The greatest part about it was that even though each person in
the room was at a different stage in their journey, at the heart
of it was a burning desire within each person to succeed and
continue to improve.

At one point this weekend I was chatting with a guy who has met
Donald Trump a few times.  And he noted that the Donald seems
like kinda a space case.

I made the comment that “well, the Donald isn’t thinking
normal”.

And this guy looks me in the eyes and says “Exactly. That’s why
he’s so successful.”

Bingo.

The most successful people are the ones who are brave enough to
be different.  To be innovative.  To try to get the lightbulb to
work 1,000 times, pushing through temporary failure, until
finally their vision is a reality.

They never give up.  The Donald himself was bankrupt at one
point in the not so distant past, but he rose from the ashes to
build an even bigger empire.

Since you’re reading this email, some of what I’m talking about
must resonate with you at some level.  Inside you are the seeds
for greater success, and greater improvement.  I think we can
both agree on that.

But the choice is really up to you whether to use it.  Embrace
it.  And push through the tough parts.

I will be the first to admit that the last year or so has seen a
lot of tough parts.  Some folks are cutting back and waiting for
something to happen.  Other folks are waiting to see whether we
fall into a great depression.  But the winners are taking
action, and pushing through to the light.

Commit to being different.  Commit to pushing through to the
next level.  And as you rise up, I’ll be here with you to get
your message out to the entire world, with a magnetic, money-
generating website.

Be yourself.  Stay different.  And you’ll be rewarded for it.

Until next time,
-Wally

P.S. – Take your current website and get your message far out
into the entire world with the search engine friendliness
package.

P.P.S. – Have a look at these success stories – Wally’s Web
Stars of TODAY:
http://www.wallythewebguy.com/success-stories/

Will you be a Web Star tomorrow?