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Archive for July, 2008

A Tale of Two Ski Areas

Thursday, July 24th, 2008

A couple of weeks ago I took the family – my wife and my dog -
on a road trip into a beautiful Colorado valley.  It was lined
by 13,000 foot peaks, climbing way above timberline.

Quite a sight.

The bald mountain peaks as far as the eye could see, a green,
lush valley that we were travelling in, and over on the right
hand side, as we drove, the best surpirse of all.

A ski area!

But this wasn’t just any ski area.  This was a ski area that my
wife and I – both avid skiers – had never heard of before.  And
this suprised us, because we thought we knew where all the ski
areas in Colorado were.

We started to rack our brains.

“Have you ever heard of a ski area around here?”

“It looks pretty new.  It’s not overgrown with trees.  Why
haven’t we heard of this place before?”

As we hung out in the valley, and got to know the area a little
bit, we started to learn a few things.

First, it was definitely an area that got a lot of snow each
year.  So that wasn’t the reason we’d never heard of this place.

Second, the ski area was sitting on national forest land.  Just
like most other ski areas.  So that wasn’t why we had never
heard of this place.

No, there had to be another reason.

We searched further, and looked on the map.  We started to find
some clues.

First of all, there was an abandoned airport in this valley.
Aah – maybe that has something to do with it.  Nobody is flying
into this area.

Next, there wasn’t a major highway, or town, anywhere near by.
There’s another big clue.

Finally, this area existed a part of Colorado that didn’t have
very much population.

Now we got it.  Have you ever heard of a place called “Ski
Conquistador”?

When it was open, it barely lasted for 10 years.

Avid skiers have never heard of it.
But it looks to be a fine mountain.

So what is the problem?
I can even think of another ski area that fits the same
description.

It sits in a beautiful Colorado valley, on national forest
land.  It gets a lot of snow, and is nestled among 13,000 foot
peaks.

You may have heard of it.  It’s name?  Aspen.

So what made the difference between these two places?  One is
known worldwide as a skiers mecca, and the other is lost amongst
the overgrown trees.

There is one BIG difference:  Aspen has traffic coming to it,
over and over again, and Conquistador has NONE.

Let me ask you something.  Is your website more like Aspen, or more like Ski Conquistador?

If you don’t have a traffic driving strategy in place to get
them to your site, and a follow up strategy to keep them coming
back, I’m willing to bet – you’re more like Ski Conquistador.

Ouch.

I sincerely want you to succeed, and become the Aspen of the
web.  No reason to put that great website investment to waste,
where nobody is seeing it.

This month I am offering a special traffic driving strategy
session – normally a $297 value – for free.  But only for the
first 3 customers who get in line.

You’ll know where your website visitors are coming from, how to
increase qualified visitors, and how to make them into lifelong
customers.

My wife thinks I’m nuts, because I should be charging well over
$1,000 for this.  And I am a little crazy, but at least I’m
crazy about your website.

To get in on this limited time offer, go here NOW.

Reach for the top,
-Jason “Wally” Waldron

P.S. — Success comes to those who blast through the door of
opportunity.  Here is your chance.

Life, Liberty and Happiness to you

Thursday, July 3rd, 2008

It was a few summers ago but I remember it like it was yesterday.
It was the middle of summer, 4th of July.

The day before, it had rained, and every thing was very green and
vibrant.

Some good friends of ours came over for a barbeque in the
backyard, surrounded by 80 year old trees, old houses, and a
blooming flower garden.

After enjoying their company and some freshly cooked steaks, we
took a walk to the city park to see the fireworks.

We saw Children on bikes, familys walking together, hippies
playing frisbee with their dogs, and old people slowly walking
around.

People of all types and stripes running around, enjoying the
park, and a moment’s reprieve from their usual busy schedules.

4th of July is a great holiday.  In fact, it is one of my
favorites.

I personally like the 4th of July better than Christmas and
Halloween, and even better than my own birthday.

Because 4th of July is the only time where everybody in our
nation takes time to pause and reflect, for 15 minutes, as they
watch the fireworks, upon everything that makes the American
spirit of 1776 so great.

For me, the idea of Life, Liberty, and Happiness, is more than
something to build a nation on.  It is an idea of how to live an
enlightened life.

When I look back at the founding fathers, and how grounded they
were in the principles of the 17 and 18th century Enlightenment,
and how they were able to stand on those principles to create a
new nation out of it, one that became an inspiration to the rest
of the world, I have to stop for a moment and stand in awe.

For regardless of your politics or personal feelings about how
things are run today – when you consider the historical
perspective of where the world was headed prior to 1776, and look
at where it is now, I think you’ll have to agree that a world of
possibilities was opened up to each of us because of American
revolution and the work of the Founding Fathers.

Today I tip my hat to those fine men, with names like Washington,
Jefferson, Madison, Hamilton, Franklin – and many, many others.

And as I watch the fireworks this year, and every year, I will
take a moment to reflect on the limitless possibilities that are
open to us in the world – if we only work together towards a
common vision of making it a better place.

Happy Independence Day.

May you be successful in the pursuit of your dreams, and may you
experience more of Life, Liberty and Happiness every single day.

Reach for the top,
-Jason “Wally” Waldron

P.S. – Speaking of Liberty – if you want to learn how to liberate
your website from the search engines, I can give you the secret.
But you’ll have to ask HERE.

 

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