This is your brain on the web

March 25th, 2008. Filed Under: Direct Response, Internet Marketing, Website Design. Tags: , , , , , ,

The other day a friend of mine sent me a video from a brain
scientist who had the chance of a lifetime:  she had a stroke.

Now, to you and I, this is not the chance of a lifetime.  This is tragic.

But she had a great attitude, and thought “awesome, how many
brain scientists get to study themselves while having a stroke!”

So for starters, she gave us a great example to follow – make the
best out of your situation.

But she also talked about some really interesting ways about how
the brain works.  She learned a lot about the brain, and now we
can too.

For instance, did you know that we basically have two separate
brains?

The left and right brain are essentially physically separate.  If
you take it out, hold it on a tray, you can actually split the
brain in half without cutting anything.  Really amazing.

Your left brain is linear, and thinks in terms of past and
future.  It is the logic side of your brain, and it thinks in
language and details.

The right side of your brain is caught up in the present – it
thinks in pictures, and it learns by doing.  This is the side of
your brain that holds your creativity, the one that is stimulated
when you “get in a state of flow”.

This really got me thinking.

What would it take to build a website that stroked both sides of
the brain?

I came up with a quick list.  Here are a few items that a good
website, stimulating your brain, would have to have.  See if you
can figure out which side of the brain each will be stimulated by
these (the answers are at the bottom of the email):

A brain stimulating website has:

*Interactivity
*Pictures that help your cause
*Good captions describing pictures
*Good offer
*Easy navigation
*Quality writing that excites you
*Stimulating colors

There’s so much more that we could add to the list.  But this is
just a “brain tease”.

A website that stimulates both sides of the brain can really help
you.  You pull in more money for your business.  After all, if
somebody is reacting to you with 100% of their brain power, when
your competition is only picking up a small fraction of their
attention, you’re going to win every time.

Keep this in MIND:  Every website designed by Wally the Web Guy
is designed to stimulate BOTH sides of the brain.

Reach for the top,
-Jason “Wally” Waldron

P.S. — If you’re ready to begin pulling in more money for your online or offline business, stimulate my brain by getting in touch today.

P.P.S.  – Here are the answers to which side of the brain are being stimulated.

*Interactivity (right side)
*Pictures that help your cause (right side)
*Good captions describing pictures (left side)
*Good offer (left side)
*Easy navigation (left side)
*Quality writing that excites you (right side)
*Stimulating colors (right side)

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See the world with fresh eyes

March 13th, 2008. Filed Under: Business Tips. Tags: ,

A few weeks ago, I took a weekend trip to Southern California.

Standing on my friend’s deck, looking out into the glistening
afternoon sun, as it reflected off the water.  It was nothing
short of awe-inspiring.

As the afternoon went on, we watched schooners, sailboats and
yachts of all sizes, sailing their way into the marina after a
long day out on the water.

In my mind’s eye, I can vividly picture that afternoon, with the
smell of the saltwater blowing in the breeze, and the sounds of
city, marina, and nature mixed together in harmony.

I’m sure you have a memory that is just like this as well.

Think for a moment to a time in your life where you can close
your eyes, and be there as if it were yesterday.  Why is this
memory burned so vividly on your brain, while other memories dull
and fade so quickly?

I believe it is because of your fresh eyes.

Have you ever noticed that when you travel to a place you’ve
never been before, or even return to a place you used to be
familiar with, that you suddenly start to notice the little
things – the color and shape of a tree in the median, a statue
in the middle of town, or how the drug store has been remodeled?

Seemingly random details, formerly unknown to you, or unknown to
people who see them every day, are strikingly vivid.

Why is this?  Fresh eyes.

When you have eyes uncluttered by preconceptions, uncluttered by
familiarity, you can see things as they truly are.

Take a moment today and look at something with fresh eyes.  I
promise you will not be disappointed.

Reach for the top,
-Jason “Wally” Waldron

P.S. — If you’re looking for a set of fresh eyes to make your
current website into a money-making machine, get in touch today.

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What does a zero mean to you?

March 7th, 2008. Filed Under: Business Tips. Tags: , , , ,

For some reason I woke up today thinking about the number Zero.

Maybe it was listening to a lot of Smashing Pumpkins as a kid,
with Billy Corgan wearing his silly bald head and “ZERO” tee
shirt.  Or maybe it was all my skater friends riding on Zero
brand boards.

You might not know this, but we human beings have only known
about the number zero for a few thousand years.  In fact, it took
mathemeticians a few hundred years just to come up with a proper
symbol for the thing, and to understand its importance.

Here is what zero means to me:

* Zero is an empty cup, ready to be filled
* Zero is a space of possibility
* Zero is the amount of resistance I want a visitor to a website
to encounter
* Zero is the foundation of all numbers, positive and negative
* Zero is the time it should take for a website to load
* Zero is the picture in my mind, representing the whole universe
* Zero represents the beginning of GREATNESS

What does Zero mean to you?

The best part about Zero is that it can have lots of meaning -
but only if you place the meaning into it.  Or it can have ZERO
meaning – it is completely up to you.

Zero is a lot like life in that way.  You get to choose – what
do you want it to be?  Do you want a life with lots of meaning,
or do you want a life with zero meaning?  Whatever you fill your
cup with, I hope you choose something meaningful.

Life is a series of infinite possibilities, but you have to
choose one and go for it.  You have to look into yourself, make
some meaning, and then get after it.  If you do that, I guarantee
you’ll have Zero Regrets!

Reach for the top,
-Wally

P.S. – Want zero regrets about your website?  Work with Wally
the Web Guy.  Take action NOW.

P.P.S. – Zero to thousands in a few short months:
Read about it here.

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