As we prepare to celebrate one of my favorite holidays, the 4th of July, and celebrate our freedom, our liberty, let’s not forget how awesome it is that the American revolution actually happened.

It really was a turning point in history, giving rise to the most advanced civilization and form of representative government, with more power into the people’s hands, than had ever been seen in the history of the world.

It took some pretty powerful marketing strategies to make the American Revolution happen.

One of the things that is often forgotten about the revolution is that up until almost 1770, nobody really wanted to break away from Britain, in America.

Really, the American people were looking to have control over their own destiny.  Not much different than people today.

But a funny thing happened along the way.  A bunch of incompetent politicians were in control of Britain, and a bunch of geniuses were busy taking control of the American side of things.

To make the American revolution happen though, and to get people to put their safety, security, and even their life on the line, some seriously amazing marketing had to take place.  A completely powerful and compelling vision had to get across to the common folk, because let’s face it – most of the time it’s the common people who do the dirty work in any type of war.

So to get the message out, some serious convincing had to take place, and there’s 3 main strategies that the Revolutionary Americans used.

The first was to have a message that interests the right people.  The landowners, the merchants, and the people who were running things in America were certainly not cool with the taxes, the tarrifs, and the other obstructions being put on trade.

And they certainly weren’t cool with being told what to do by a bunch of people far away in Britain, who had never set foot on American soil.

When Patrick Henry yelled out “Give me liberty” and then stuck himself in the heart with an imaginary knife, falling to his knees screaming “or Give me death…” – this was the right message to the right people.

The second powerful marketing idea is to get your message out to as many people as possible, as fast as possible.

Thomas Paine was there making the case for revolution with his pamphlet titled Common Sense.  The language was colorful, magnetic, and compelling – in short, it worked.

And combined with the printing presses running overtime to get the pamphlet into everyone’s hands, the hearts and minds of Americans were charged towards rebellion.

Finally and most importantly – you gotta follow through on your promises.

The founding fathers definitely followed through.  They led the Americans to victory, and then locked themselves in a room for almost 30 days in the heat of a Philadelphia summer to create the constitution, that has amazingly held together pretty well to this day.

The American revolution lives on to this very day in the hearts and minds of freedom lovers everywhere, and for this we can thank an amazing group of people, and three powerful marketing strategies for making it happen.

This year when you raise a glass to Alexander Hamilton (or your favorite revolutionary), be sure to remember that the marketing strategies that gave us this great nation are also the same ones that you can use to skyrocket your business on the web.

After all, the freedom and prosperity that is available to those who are brave enough to go after it and grab it, is what the revolution was all about.

Happy Birthday America,
-Wally

P.S. – Be sure to keep an eye on Wally’s Web Stars over the next few weeks.  There’s a lot of new stuff to tell you about and I’ll be posting some great updates here.

After some cross country travel and a return to Fort Collins,
I’m “back in the saddle” as they say up in Wyoming, and places
that wish they were Wyoming.

I recently discovered an important secret about the written
content that we’re putting on our websites that I want to share
with you as soon as I read it.  Like a lot of wisdom, it’s
almost too simple to be true, yet is true nonetheless.

It’s from Jakob Nielsen, who has long been regarded as the
internet’s first and foremost usability researcher.  In fact, he
found out this secret way back in 1997, when I was still
beginning college.

That’s the funny thing about the web though, the more things
change, the more they stay the same.  Reason why is something
that gets lost in all the technobabble – at the end of the day,
it’s still you talking to me.  (Or the other way around)

The thing about human communication is that it has developed
over 10,000 years, with the story being the most compelling and
memorable way to communicate.  Once the written form was
developed, the first major texts were all books of stories,
being passed down.  For instance, the Bible.

1997 is nothing when you compare it to 10,000 years, which puts
a little perspective on things.  So with all this important
communication occurring via sales letters, blog posts,
tweeterings, and what not, here’s what Jakob has to say about
what you put on your website:

“How Users Read on the Web: They don’t” – Jakob Nielsen, Web
Usability Expert

Which begs the question – why put such an effort into all this
writing when most people don’t read it anyway.

Well, it comes back to a fundamental of web design.  And that is
- who are you designing for.

On the first try, you might say “everyone who visits my
website”.  And that would be incorrect.

The beauty of the web is that you’re designing for a small
percentage of folks who REALLY want to be there.  And nobody
else.  So the rub is that the majority of visitors will find you
putrid, annoying, and want to leave immediately.  And they will
do that.

But for a small subsection of folks, they LOVE you.  Right
away.  That’s who you want to keep around.

The typical web visitor is in a hurry.  So they’ll scan your
text to find what they’re looking for.  They’ll scan headlines,
pictures, hyperlinks – and then if you’re giving them what they
want, they’ll go further.

That’s when the reading actually happens.

It’s just that you have to get it to happen.

That’s where proven design comes in.  It takes the words you
have on paper (or screen, in this case) and ensures that your
headlines grab the visitor and pull them in further.  It uses
the right fonts and color combinations to ensure that you’re
getting your point across.  And most importantly, it’s setup in
such a way that someone can easily find what they’re looking for
in record time.

Because another proven fact is that it typically takes at least
12 touches with a prospect before they begin to buy from you.

And if you’re not compelling on the first touch, there won’t be
11 more to go.

An incredibly simple and easy way to ensure that you’re website
stays compelling for the right people – that is, those who want
to send you money, is to get your design right.  Here’s a low
cost way to ensure that your website’s design is right the first
time, right out of the gate.

Stay compelling,
-Wally

P.S. — Shoot me an email if you’re interested in hearing details about the “Automatic Follow Up System” that I put in place for one of my star clients.  It’s so powerful that I’m not sure if I’m going to release the details into the public yet.  http://www.wallythewebguy.com/contact.htm

P.P.S. — Random buzz: I just found that Obama’s garden at the White House has bees, and being a beekeeper, that made me pretty happy.

I’m sitting here in a coffee shop about 100 miles outside
Asheville, North Carolina at one of America’s oldest craft
schools – Penland School of Crafts.  It’s a beautiful mixture of
old buildings and studios, ranging from clay, to woodwork, to
metal craft, and looms and stitching (among others).

Not that I’m doing any of that, craft really isn’t my thing.
My craft is on the web, so here I am with the free wifi and
caffeine.

But it’s awesome to be around so much creative energy.  Last
night I was hanging around with all the teachers (one of the
perks of being married to Melinda, who’s teaching stitching) and
the school’s director, and she asked me if I could feel the
creative energy flowing.  Of course I said yes without any
hesitation, and everyone laughed at me.  I guess they didn’t
believe me, but that’s okay.

So what do you do if you’re not a crafter but you have 2 weeks
in the Blue Ridge mountains at one of the world’s greatest craft
schools?

For starters, you take advantage of the fresh air and slow
things down to a crawl.  We’re pretty far off the map, so it’s
not hard to slow down and just take in the clouds rolling
peacefully through the green valleys.  I know, sounds kinda
hippy dippy, but trust me it’s relaxing.

Then you spend a lot of time walking around and checking out all
the cool stuff that people are making.  Stuff like pottery, and
wooden book covers, and narrative maps that are hand stamped,
stitched, and evolving before your very eyes.  One lady even
managed to weave her own cloth, then stitch micah rocks and pine
needles into patterns.  Pretty amazing.

But one of the best parts are the slide shows every night.

They’re simply outstanding.  Here you have the teachers and
artists themselves, showing their body of work from all these
different disciplines.  Last night, we saw work from Fritz
Hoffman, who has been taking pictures for National Geographic
magazine in China over the last few years.

In fact, in 1995, the first time he moved to Shanghai, he
realized that he was the only western photographer on the ground
and just went to work.  At that time, he didn’t speak a lick of
mandarin, so don’t let not speaking the language hold you back
from anything – it can be learned.  And he learned it.

Among the many, many amazing photographs he showed us, was one
that had me laughing.  It was an aerial view of a guy laying on
a bed, getting acupuncture treatment.  Nothing weird there, in
China.  Except he was being treated to cure his, get this,
Internet Addiction.

I suppose we humans can make a disease out of anything.  After
all, once you’ve got it, someone’s got to heal it.  But of
course my ears perked up when I heard “Internet Addiction” and
immediately wondered if perhaps I should travel to China and get
some treatment.

Instead, I’m going to be spending some time treating myself (and
you too) by getting the Wally the Web Guy blog up and running,
which will be a good way to burn off the caffeine.  It’s also a
good way to increase readership of these email newsletters, a
fact I’m only mentioning because I want you to know that YOU can
do it too.

You’ve got a good message to get out there.  So get it out
there, and know that if you are putting out good content, you’ll

have some “internet addicts” following you too.  Especially if
you liberate your content to do some work for you through
the Ultimate Blog Add-On Service.

Enjoy your week,
-Wally

P.S. – Check out how the “Prime Minister of Pawn” was able to
create a following almost immediately using his custom Blog.
If he can do it, you can too: http://www.pawnonomics.com

P.P.S. – It’s all about getting your message out there, getting
found by the right people, and having them buy from you.
Easiest way to do that here.

It’s been a fast paced week over here in Wally world.  A little
over a week ago I found out that my grandpa had passed away, and
within 48 hours of hearing the news I was on a plane flying to
Cleveland, Ohio to say goodbye.  Surprisingly, it wasn’t the sad
experience I was expecting.

Instead it was a really amazing gathering of family and friends
who were celebrating and saying goodbye to a loved one who has
lived an admirable and giving life – and now has moved on to the
next phase.

So little surprise here – I’ve been pretty nostalgic over the
last few days.

The cool thing about having a grandpa, is that you get to ask
him questions about the past and get the straight answer.  And
the even cooler thing is that if you actually listen, you can
glean a bunch of wisdom and apply it to your own life.  Maybe
even prevent a few “hard earned lessons” of your own.

Not everyone is blessed with this opportunity, so I definitely
made sure to ask a lot of questions while he was around.

One of the things I used to talk with him about was the old days
at United Airlines.  He worked there from the late 50s until the
late 1980s, always dressing in a nice suit and tie, and oversaw
the evolution from the turboprop age to the full on jet age.

Business was done a little different back then – and you’d stay
with a good company for life if you had the chance.  And back
then, United was a good company to stay with.

You’d get all sorts of flying benefits, so you could take your
family to far off places like Hawaii and Alaska – and all at a
huge discount.  And the world seemed a lot bigger then, when the
planes were slower, and flying was harder to afford.

Working for an airline, you could see the world, and expand your
horizons on the company dime.  Not too shabby.

A few things have changed over the years when it comes to
business.  Nobody stays with the same company anymore.

Companies treat their employees as disposable, and smart
employees treat themselves as free agents.

But the fundamentals of a successful business stay the same.

You have to get the word out about what you’re offering, make it
something of the highest quality, and keep getting the word
out.  Do that, and you’re guaranteed success.

It’s a bummer that there’s a lot of old time wisdom that gets
lost when people pass on.  Because we have to learn it the hard
way all over again.

But even so, what’s really cool about nowadays is that we live
in a media rich world.  So it’s easy to learn the old time
wisdom, and we don’t have to learn lessons the hard way, if we
don’t want to.

In the old days, you’d sit around a camp fire and hear about the
history of the tribe.  Now, you can read journals, books, or
even watch DVDs to learn from those who came before.

In advertising almost a hundred years ago, there was a guy named
Claude Hopkins.  He was like the grandpa of modern advertising.

He created innovations that we take for granted now, like
coupons, measurement, and testing of your advertising based on
one thing only:  How many sales it got you.  It sounds so simple
to almost be stupid.  But to think that would be wrong.

Claude Hopkins had it right, and he opened the doors for the
20th century economic boom.

When it comes to advertising and life – you and I are in a lucky
place.  We have access to the wisdom from those who came before
us and the tools to put their wisdom into hyperdrive.  That’s a
really cool thing.  And its never happened before.

So when Claude Hopkins, the grandpa of advertising says
“Advertising is multiplied salesmanship” and “the only purpose
of advertising is to make sales”…I suggest we listen to him.

After all, why re-invent the wheel?

The only purpose of your website is to make sales.  And a money
generating website system is the true definition of multiplied
salesmanship.

After all, it can work for you while you’re sleeping, on the
golf course, or taking a bath.  Or even while you’re working on
something else.

Step one is measurement of where you are right now, so that you
know where to improve.  That’s where the grandson of advertising
comes in.  Here’s just one simple idea of how I can help.

Until next time,
-Wally

P.S. – It’s pretty comforting to know that we can rely on all
the wisdom that comes before us.  But sometimes it turns into
information overload.  To cut through the BS and get 47 minutes
of website wisdom you can refer to over and over again.

I finally saw the new Star Trek movie a couple nights ago, and
let me tell you it was great.  As my friend Ed who saw it with
me said, “If I was a kid, and I saw this movie and Episode I of
Star Wars, I’d be a trekkie.”

Lots of action, and just enough cheese to make it a real Star
Trek flick.

Without giving away too much of the plot, the main thrust of the
movie is based around how the crew of the USS Enterprise becomes
the crew that we’re familiar with.  And throughout the entire
story, there’s a common thread – in fact, a common thread
throughout the entire Star Trek world.

Logic vs. Emotion.

Spock of course is the epitome of logic.  He’s half Vulcan, and
that’s all they know how to do – think logically.  Captain Kirk
is like Sigmund Freud’s id on steroids.  He’s a boozer, a
schmoozer, and loves the ladies.

Naturally these two men clash and argue, but it’s all for the
better of the mission.

There’s a similar tension out there on the web.

Emotionally, you have to connect with your audience in order for
them to like you, stay connected with you, and continue to
purchase from you.  And most successful business owners
understand this – whether in cyberspace or the real world.

Logically, you have to make sure that the technology behind your
web presence is as fine tuned as a brand new warp drive.

That’s where a guy like me comes in.

I take the emotional connection that you’ve developed with your
audience, and build the machine that connects them to you.  It’s
that simple.

The beauty of the web is that you can literally build new
streams of income from your existing business in a shorter time
than ever possible.  In fact, it’s like putting your business on
warp speed.

There are a number of strategies and methods you can follow -
but it all comes down to how willing you are to make it happen.

Take the first step here:
http://www.wallythewebguy.com/contact.htm

Live long and prosper,
-Wally

P.S. – Did you know that NBC almost didn’t let Spock have pointy
ears?  They thought he looked too satanic for nightly
television.

A couple of days ago I returned from a weekend seminar in Tampa,
Florida, where I was working with some of the top internet
marketing minds in the world.  Let me tell you, the ideas and
energy that was flowing in this room was amazing – in fact, like
nothing I’ve ever experienced before.

I did some quick math, and realized that there was at least
1,000 years of business experience there, working together in
harmony, and all for one goal – to help each other succeed.

The greatest part about it was that even though each person in
the room was at a different stage in their journey, at the heart
of it was a burning desire within each person to succeed and
continue to improve.

At one point this weekend I was chatting with a guy who has met
Donald Trump a few times.  And he noted that the Donald seems
like kinda a space case.

I made the comment that “well, the Donald isn’t thinking
normal”.

And this guy looks me in the eyes and says “Exactly. That’s why
he’s so successful.”

Bingo.

The most successful people are the ones who are brave enough to
be different.  To be innovative.  To try to get the lightbulb to
work 1,000 times, pushing through temporary failure, until
finally their vision is a reality.

They never give up.  The Donald himself was bankrupt at one
point in the not so distant past, but he rose from the ashes to
build an even bigger empire.

Since you’re reading this email, some of what I’m talking about
must resonate with you at some level.  Inside you are the seeds
for greater success, and greater improvement.  I think we can
both agree on that.

But the choice is really up to you whether to use it.  Embrace
it.  And push through the tough parts.

I will be the first to admit that the last year or so has seen a
lot of tough parts.  Some folks are cutting back and waiting for
something to happen.  Other folks are waiting to see whether we
fall into a great depression.  But the winners are taking
action, and pushing through to the light.

Commit to being different.  Commit to pushing through to the
next level.  And as you rise up, I’ll be here with you to get
your message out to the entire world, with a magnetic, money-
generating website.

Be yourself.  Stay different.  And you’ll be rewarded for it.

Until next time,
-Wally

P.S. – Take your current website and get your message far out
into the entire world with the search engine friendliness
package.

P.P.S. – Have a look at these success stories – Wally’s Web
Stars of TODAY:
http://www.wallythewebguy.com/success-stories/

Will you be a Web Star tomorrow?

Yesterday I sent out a newsletter about the 4 practical things
you can do to improve your website – starting right now.
If you missed it, you can check it out here.

It got some outstanding reviews, and one of Wally’s Web Stars
told me that he spent the day forwarding it on to his colleagues
and fellow website owners, to make sure they didn’t miss out on
the valuable info.

I must have been drinking too much coffee though, because I
totally messed up and sent out a wrong link to my limited time
FREE traffic driving strategy session.

The corrected link is here:
http://www.wallythewebguy.com/specials/get-more-traffic.html

Update: This offer has closed….stay tuned for more like it in the near future.

The bad news is, I doubt I’ll be offering this ever again,
because the last time I did – well, let’s just say that I was
super busy for months afterward.

And that’s a GOOD thing.  But it could be a bummer if you miss
out this time around.

The really good news is that if you are a website owner of any
kind, there’s something in here that will benefit you.  You get
a full report of where your current website traffic is coming
from, and strategies that you can begin to implement RIGHT AWAY
to get more.

In fact, once you know this valuable information, you’ll
probably get so excited that you begin to take action and start
pounding the pavement…um, the web…and moving on the
actionable steps that you’ll be provided with.

Really it’s a big winner.  I’ll show you how to get more
traffic.  And more traffic means more sales.  And a lot of the
strategies are simpler than you might think.  You just need
the right roadmap.

Most importantly, you get peace of mind knowing that you’re
taking the right action to kick some butt going into the summer.

Here’s that link again.  To increase your traffic, click here:
http://www.wallythewebguy.com/specials/get-more-traffic.html

Update: This offer has closed….stay tuned for more like it in the near future.

If this is for you, be sure to act fast.  It’s only available
for the first 3 people who sign up…and after that it’s gone.

Have a great weekend,
-Wally

P.S. – A BIG Congratulations to the newest of Wally’s Web Stars,
Dana Goode!  She started with a simple traffic driving strategy
and now has a website sales system working for her, bringing her
more leads, more sales, and more automation – so that she can
spend more time doing what she does best: Serving her clients.
http://www.fortcollinsnative.com

Last night I was on a coaching call with the Zen Master of the
Internet, Matt Furey, and he said something powerful that
slapped me up side the head, and reminded me of something very,
very important.  When the Zen master speaks, I listen.  Today
I’d like you to do the same.

He reminded us that “Marketing is an endless parade.  And, most
people don’t know about you.”

Now there’s something to think about.  Because in business, we
spend a lot of time talking to others – giving them our
“elevator speech” and telling them what we do for people, and
just generally telling our story.  Fishing for clients, for
customers, for sales.

But the truth is, that even if you network 24/7 – the majority
of the 6 billion plus people on the globe – and the portion of
them who want to buy from you – simply don’t know you exist.

Well, that is a problem!  So there’s two things here – one, is
that you can never quit marketing.  Even when you want to,
because you’ve already “told your story to everyone”.  Two, is
that you’ve never told your story to everyone!

That is why the internet is so powerful.  Only by connecting
yourself with enough other people, and serving them – can you
truly get whatever you want out of life.  Sometimes you’ll find
these folks across town and sometimes across the globe, but they
need to know who you are, and what you do.  And they need to
trust and like you.

The first step is to connect.  And that’s where your website
comes in.

Today I wanted to share 4 practical things you can do to improve
your website, so that you can connect with as many people as
possible.

But before I do, a word of warning.  Don’t just read these and
toss them aside.  If you do that, it won’t matter.  Think about
how you’d like to use the web to increase your own business -
and then take action.  Without action, it’s all just talk.  And
as my elementary school gym teacher used to say, “talk is cheap”.

4 Practical Things You Can Do to Improve Your Website

1. Add a blog

Seems like everyone has a blog these days.  There’s a reason.

You can build trust and a worldwide following – people who rely
on YOU – simply by writing down your thoughts.  You can double
the power of your email newsletter by adding it to your blog.

Instead of an email that might have sat in somebody’s inbox for
ages, it’s on the web being read and re-read.  Find out more
here.

2. Get found by the search engines

If nobody knows you exist, you have problems. You need to ensure
your site is found and that your content is found.  The easiest
way to do this is to begin by ensuring that the search engines
find you, and that when they do, they can find the stuff you put
on the web.  Simple, but a HUGE first step.  Details here.

3. Get more traffic to your website

A couple weeks ago I told you about the importance of numbers.

Here’s a simple math equation for the web:
More traffic = More sales.

It really is that simple.  But unfortunately a lot of folks have
these great websites, but no traffic at all.  That’s lame.

Here’s the quickest, easiest, (and for the next 72 hours…free)
way to remedy this:
http://www.wallythewebguy.com/services/traffic-driving-04-23-2009.html

Update: This offer is closed.  Be sure to stay tuned for a new one soon.

4. Capture contact information

Capturing somebody’s information, and keeping them informed
about what you’re up to, and what you’re offering is the most
powerful thing you can do.  I heard one guy call it “follow up
’till they’re dead”.  Kinda funny, but it’s super important.

If you’re just beginning on the web, or you’ve been online for
years, it’s the same.  You gotta figure out who is interested
in what you’re offering.

No matter where you are in the process, the biggest room of all
is the room for improvement.  But to get results requires
action.  Take action on one of these four steps, and if I can
help you get there quicker, be sure to get in touch.

Reach for the top,
-Wally

P.S. — Wally, if blogging is so important, where is your blog?
It’s on it’s way.  Here’s one that I’ve been working on in
the meantime, for the newest of Wally’s Web Stars:
http://fittolead.com/blog

P.P.S. — Be sure to take advantage of my no-cost Traffic
Driving Strategy session.  This is only available for the first
3 lucky people who sign up in the next 72 hours…worth its
weight in gold:
http://www.wallythewebguy.com/services/traffic-driving-04-23-2009.html

Update: This offer is closed.  Be sure to stay tuned for a new one soon.

I just finished reading a fascinating article about a few old
guys – some over 100 years old, who have been investing on Wall
Street since 1928.  They’re still investing today.

The article was full of wisdom, and I wanted to share some of it
with you.

The first thing that struck me was that these guys are really
focused.  You go to their office, and there is no CNBC blaring.
No distraction from the task at hand.  The next thing, is that
they don’t spend too much time on the computer.  Again, no
distractions.

Across the board, these old guys were set on staying focused on
what they wanted to achieve.  No distractions from the outside
world, the media, and slick salespeople.

You might know how the game is played today.  A team of
management guys – really salespeople for a company’s stock -
walks into a room and gives a great presentation.   Then the
mutual fund guys pick up the stock, and everyone goes and eats
lobster.  On our dime.

That’s not really how these old guys work.  After all, they’re
wise.  They’ve stuck around this long, so they know a thing or
two that us younger folks might not.  They don’t meet with any
management of a company, at least not at first.

They sit in their offices, and they take a long, hard look at
the only thing that matters – the numbers.

Business is really remarkably simple, and that’s why I love it.
Are you making more money than you’re spending?  Great, you’re a
success in business.

Now if you’re a website owner, there are some numbers that you
need to be focused on.  The first one, is how many visitors
you’re getting.  It’s really a numbers game, and the more
visitors you have, the more chances for a sale.  So you need to
know that number.

The next one is how long people are staying.  If everyone is
leaving after 7 seconds, you’re going to want to improve some
things to get that number fixed.  So you need to know that
number.

Another number you’ll want to know is where your website traffic
is coming from.  How much comes from the search engines, how
much comes from referrals, how much comes direct to you?  You
need to know your numbers.

Really, your business is your numbers.  These old guys who were
investing in the 1920s, and are still investing today, they get
it.  If your numbers aren’t right, the business isn’t right.

The good news is that there’s a very simple and powerful way to
know these numbers.  Over the past year I’ve refined and tweaked
a system to ensure that you get the most out of your website,
and can break your numbers down into a powerful report that
takes less than 10 minutes a month to digest.

It saves you time and gives you control.  It’s called the Visual
Statistics Package, and you can get it here.

The Visual Statistics Package works with any website, and within
a month you’re getting everything that you can need to measure,
apply, and improve your numbers.

Once you improve your website numbers, you’ll improve the only
number that matters in business – the number of dollars in your
wallet.

Here’s that link again.

Make sure you sign up and take charge of your numbers today.  A
year from now you’ll look back on it as one of the best
investments you’ve ever made.

Reach for the top,
-Wally

P.S. – When you’re trying to stretch the dollar, measurement of
your marketing is the most valuable thing you can have.  Give me
a call for a free consultation on how to do just that:
http://www.wallythewebguy.com/contact.htm

P.P.S. – One more quote from an old time investor:  “There are
always opportunities and ways of making money, even on the worst
days.  You just have to have patience.”
Be patient, but be persistent too.  Click here to Get to know your numbers and
you’ll be both.

In the last two days I’ve had lunch with a group of three highly
successful businesspeople, then breakfast with another group of
highly successful folks, and finally a short hour ago -  a lucky
encounter with yet another guy who is thriving and growing
during these “tough and difficult” times.

Each conversation had a moment just like this…where I’d ask
“how’s business for you?”

Answer was always the same.

“Business is great.  We’re growing while our competition sits on
the sideline complaining.  It’s all about having the right
mindset.”

I couldn’t have been happier to hear it.  Three times in less
than 24 hours makes it a pattern.   A good pattern indeed.

Times like these are a blessing, because they help us realize
what really works and what really doesn’t.  Hear me or not, but
if you don’t get this right, the joke is on you:

It really is all about your mindset.

Without having your head in the right place, tough times can eat
you and your business alive.

I just heard of one company who had been around building homes
in a mountain community for over 30 years.  Gone.  They weren’t
prepared, which means their head wasn’t in the right place.

Where are your thoughts?   Are you focusing on delivering more
value, being more efficient, and serving your customers at a
higher level?

Or are you worried about not making it through the next month?

How you answer is the key to your success.

It’s up to you.  It’s up to me.  It’s up to each of us.

As a favorite saying of mine goes, “tough times never last, but
tough people do”.

In my Quick Start CD I spend a good portion teaching you the
most important secret to using your mind.  And it isn’t what you
know, because knowledge can only get you so far.

You can get a copy here.

After learning those secrets, you’ll have a new proven way to
take your message to the web, and to ensure that every effort
you make in your website investment comes back to you 7-fold.

The time is now to get tough, get going, and grow.  I only have
a few copies of this left, so if you’re committed to growth,
grab one here.

Your partner in success,
-Wally

P.S. – Not only must you have the right mindset, you have to
instill that confidence in your customers.  Here’s how to ensure
your website is giving your customers the right mindset about
you.

P.P.S. – Don’t forget!  “Wealth is the product of man’s capacity
to think.” – Ayn Rand