The 3 M's of Marketing Success
By Jason Waldron - Wally the Web Guy
Last Friday afternoon I was driving down to Denver to help a good friend start his first business. Instead of listening to the radio, I had a Dan Kennedy CD playing in the car, and learned more about marketing in a matter of 45 minutes than I had in many years of business school.
Imagine for a moment, being caught up in stop and go traffic headed southbound into Denver. Then imagine me swerving the car occasionally, because I'm so excited about what I'm hearing that I'm taking notes on an iPhone and emailing myself every few minutes.
Yes, I was texting and driving.
What got me so excited was how Dan was able to boil down the essentials of marketing into something that each of us can use in our business. Something tangible, something practical, and something that you can put into practice as soon as this afternoon - if you're game.
In fact, these 3 M's are something of a "holy trinity" so to
speak. Once you're able to put the three of them together,
you're going to skyrocket your business. And if your three M's aren't in alignment, I'm willing to bet you're missing out on a ton of customers.
As you take a look at these, think of how well you know your business. And how well you know your customers. Most importantly, how you can use these to improve.
Here they are, the 3 M's to marketing success.
Right MESSAGE
Right MARKET
Right MEDIA
It almost seems a little too simplistic. Match the right message, with the right people, using the right medium.
Miss any of these, and you're toast.
Wrong message to the right people? Not gonna work.
Saying the right thing to the right people, but using the wrong way to reach them? Nope.
But really, the 3 M's are all there is to it. Like all wisdom, it seems simple on the surface but there are many layers.
Marketing is a journey, and a constant experiment. You can always do better, and that's why it is important to stay open minded and have fun with it. And of course it's important to find those willing to help you along the way.
Maybe you know your message and your market, but you want to understand the web as media. If that's you, check out my quick start CD where you'll learn the secrets of creating a money generating website that 99% of the website designers out there won't tell you.
Or maybe you've had a website for some time, but it's not performing as a sales asset, like it should. In that case, transform your website with a Website Critique and Action Plan.
No matter what, remember the 3 M's and begin applying them to your business. And have fun with it.
Your partner on the journey,
-Wally
P.S. -- In a couple weeks, I'll be revealing a new website sales system that is a union of the 3 M's and the perfect example of how to automate your follow up process. Stay tuned.
P.P.S. - All great accomplishments start with a simple idea.
Here's how you can take your idea to the web in no time, with the
Secrets of a Money Generating Website: REVEALED!